You Are Who Google Says You Are: Differentiating in a Competitive Career Market
Tue Apr 29 2025
You Are Who Google Says You Are: Differentiating in a Competitive Career Market with Anouk Pappers, Brand Anthropologist & Author
Episode Summary (SEO-Optimized):
What does it really take to stand out in today’s competitive career market — especially at the executive or board level?
In this episode, brand anthropologist and global speaker Anouk Pappers shares how to build a powerful personal brand that reflects your leadership identity, positions you for high-level opportunities, and influences what people find when they Google your name.
Whether you're pursuing board roles, stepping into a new C-suite opportunity, or shifting toward a portfolio executive career, this conversation delivers practical strategies for elevating your brand — online and offline.
What You’ll Learn in This Episode:
Why your job title doesn't define your value — and what does
The critical mindset shift from self-promotion to strategic visibility
How to uncover your unique benefit points (UBPs) and communicate them with clarity
Why executive women often hesitate to share their story — and how to shift that narrative
How your Google search results shape perception — and how to control what shows up
A 3-part executive storytelling framework that works for interviews, networking, and visibility
How to use content strategy to establish credibility and thought leadership at the executive level
What to prioritize when rebuilding your brand after job loss or career transition
This Episode Is Perfect For:
✅ Senior leaders navigating a career transition
✅ Executives preparing for board readiness or high-visibility roles
✅ Professionals looking to elevate their LinkedIn presence or online brand
✅ Women in leadership who want to be seen, heard, and remembered — for the right reasons
Featured Guest:
📘 Anouk Pappers — Brand Anthropologist, Storytelling Strategist, and Author of You Are Who Google Says You Are
🔗 Connect with Anouk on LinkedIn
📘 Get the Book on Amazon
📅 Book a session with Anouk (Insert link if available)
Connect with the Host – Kelsey Waldrop
🎙️ Host of the #LaidOffLifeOn Podcast
🌐 KelseyWaldrop.com — Executive Edge Career Strategies and Coaching
💼 Connect on LinkedIn
📝 Subscribe to the Substack: Potential On Point
Subscribe for more expert insights on:
Executive career strategy
Personal branding for leaders
LinkedIn thought leadership
Board readiness
Career reinvention and visibility
More
You Are Who Google Says You Are: Differentiating in a Competitive Career Market with Anouk Pappers, Brand Anthropologist & Author Episode Summary (SEO-Optimized): What does it really take to stand out in today’s competitive career market — especially at the executive or board level? In this episode, brand anthropologist and global speaker Anouk Pappers shares how to build a powerful personal brand that reflects your leadership identity, positions you for high-level opportunities, and influences what people find when they Google your name. Whether you're pursuing board roles, stepping into a new C-suite opportunity, or shifting toward a portfolio executive career, this conversation delivers practical strategies for elevating your brand — online and offline. What You’ll Learn in This Episode: Why your job title doesn't define your value — and what does The critical mindset shift from self-promotion to strategic visibility How to uncover your unique benefit points (UBPs) and communicate them with clarity Why executive women often hesitate to share their story — and how to shift that narrative How your Google search results shape perception — and how to control what shows up A 3-part executive storytelling framework that works for interviews, networking, and visibility How to use content strategy to establish credibility and thought leadership at the executive level What to prioritize when rebuilding your brand after job loss or career transition This Episode Is Perfect For: ✅ Senior leaders navigating a career transition ✅ Executives preparing for board readiness or high-visibility roles ✅ Professionals looking to elevate their LinkedIn presence or online brand ✅ Women in leadership who want to be seen, heard, and remembered — for the right reasons Featured Guest: 📘 Anouk Pappers — Brand Anthropologist, Storytelling Strategist, and Author of You Are Who Google Says You Are 🔗 Connect with Anouk on LinkedIn 📘 Get the Book on Amazon 📅 Book a session with Anouk (Insert link if available) Connect with the Host – Kelsey Waldrop 🎙️ Host of the #LaidOffLifeOn Podcast 🌐 KelseyWaldrop.com — Executive Edge Career Strategies and Coaching 💼 Connect on LinkedIn 📝 Subscribe to the Substack: Potential On Point Subscribe for more expert insights on: Executive career strategy Personal branding for leaders LinkedIn thought leadership Board readiness Career reinvention and visibility