The Big Publishers Said "No", So She Made $1.2MM On Her Own
Tue Feb 03 2026
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When a book publisher turned her down, Sandra Angelo didn't argue…
Instead, she printed her book at Kinko's, put it in a Ziploc bag… and sold it for $10.
That "rejected" book went on to make her over $1.2MM.
(And yes, that publisher came crawling back years later!)
Today, Sandra makes 7-figures a year teaching folks how to go from drawing stick figures to gallery-level art in months… rather than years.
She gets results – fast.
But she's not making 7 figures because she's built a gigantic audience…
Sandra's super picky about who she works with. So she's gotten really, really good at generating huge launches from tiny lists.
And in this episode of Dare to Launch, she talks about how she does that.
We also get into:
How she sold over $1.2MM worth of books – despite being went rejected by every publisher
Why "I don't have a big list" and "who am I to teach?" shouldn't hold you back
Her approach to compressing time that gets her students results – fast
How she made six-figures in one year – while recovering from a near fatal medical mistake
Why not going "by the book" landed her 14 prestigious commissions (worth thousands of dollars)
How she rebuilt everything from scratch when her life burned to the ground (literally!)
The one article that triggered "eleventy billion calls" and $60k in sales in just four days (including the magic photo that made all the difference)
… and more.
This is a fun conversation… and Sandra's story is truly amazing… and inspiring. She busts a lot of myths about what it takes to succeed.
(And if you've been sitting on an idea you haven't launched yet… you'll definitely want to hear the story about how inaction cost Sandra $600,000…)
- - -
Want to launch or grow your business – faster?
Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/
- - -
Hear more from Jeff Walker on…
YouTube: http://www.youtube.com/@productlaunch
Instagram: https://www.instagram.com/jeffwalkerco
Threads: https://www.threads.net/@jeffwalkerco
Resources Referenced in the episode:
Got a question for us?
Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!
THANKS FOR TUNING IN!
If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.
Think you know someone who would enjoy this episode? Do them a favor and share it with them.
Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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Join our next event at: https://getyoulaunched.com/ When a book publisher turned her down, Sandra Angelo didn't argue… Instead, she printed her book at Kinko's, put it in a Ziploc bag… and sold it for $10. That "rejected" book went on to make her over $1.2MM. (And yes, that publisher came crawling back years later!) Today, Sandra makes 7-figures a year teaching folks how to go from drawing stick figures to gallery-level art in months… rather than years. She gets results – fast. But she's not making 7 figures because she's built a gigantic audience… Sandra's super picky about who she works with. So she's gotten really, really good at generating huge launches from tiny lists. And in this episode of Dare to Launch, she talks about how she does that. We also get into: How she sold over $1.2MM worth of books – despite being went rejected by every publisher Why "I don't have a big list" and "who am I to teach?" shouldn't hold you back Her approach to compressing time that gets her students results – fast How she made six-figures in one year – while recovering from a near fatal medical mistake Why not going "by the book" landed her 14 prestigious commissions (worth thousands of dollars) How she rebuilt everything from scratch when her life burned to the ground (literally!) The one article that triggered "eleventy billion calls" and $60k in sales in just four days (including the magic photo that made all the difference) … and more. This is a fun conversation… and Sandra's story is truly amazing… and inspiring. She busts a lot of myths about what it takes to succeed. (And if you've been sitting on an idea you haven't launched yet… you'll definitely want to hear the story about how inaction cost Sandra $600,000…) - - - Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!