280: The Reverse Selling Method with Petar Lakovic
Wed Jul 30 2025
In this episode of Leading to Profit, Petar Lackovic, founder of The Sales Institute Australia and creator of the Reverse Selling Method™, shares his transformative approach to sales. Tailored for business owners and sales professionals, especially in Australia, Petar discusses how integrating emotional intelligence with strategic frameworks can enhance sales performance, shorten sales cycles, and boost profitability. Listeners will gain insights into shifting from traditional sales tactics to a more empathetic and effective methodology.
With over three decades of experience, Petar has built and managed multiple seven and eight-figure businesses. His journey from humble beginnings in his family's retail shops to becoming a renowned sales coach underscores his deep understanding of customer psychology. Through his programs like CONVERT Club and The Sales Accelerator Program, Petar has trained over 10,000 professionals globally, helping them achieve consistent sales results across various industries.
Key Takeaways:
The Reverse Selling Method™ comprises nine sales accelerators designed to enhance conversion rates, average transaction values, and sales velocity.
Emphasizing emotional intelligence, the method encourages salespeople to position themselves as valuable resources, guiding clients to make confident decisions.
Petar advocates for viewing sales as a leadership role, focusing on understanding and addressing clients' core motivations.
Implementing structured sales processes and fostering the right mindset can lead to sustainable business growth and improved client relationships.
For business owners aiming to refine their sales strategies and foster genuine client connections, this episode offers actionable insights and a fresh perspective on selling.
Resources:
Avail the Reverse Selling Method: https://convertclub.com.au/rsm-9-sales-accelerator-cheat-sheet
If you want to create a reliable cash flow for your business, I have some tools and resources that can help.
Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.
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In this episode of Leading to Profit, Petar Lackovic, founder of The Sales Institute Australia and creator of the Reverse Selling Method™, shares his transformative approach to sales. Tailored for business owners and sales professionals, especially in Australia, Petar discusses how integrating emotional intelligence with strategic frameworks can enhance sales performance, shorten sales cycles, and boost profitability. Listeners will gain insights into shifting from traditional sales tactics to a more empathetic and effective methodology. With over three decades of experience, Petar has built and managed multiple seven and eight-figure businesses. His journey from humble beginnings in his family's retail shops to becoming a renowned sales coach underscores his deep understanding of customer psychology. Through his programs like CONVERT Club and The Sales Accelerator Program, Petar has trained over 10,000 professionals globally, helping them achieve consistent sales results across various industries. Key Takeaways: The Reverse Selling Method™ comprises nine sales accelerators designed to enhance conversion rates, average transaction values, and sales velocity. Emphasizing emotional intelligence, the method encourages salespeople to position themselves as valuable resources, guiding clients to make confident decisions. Petar advocates for viewing sales as a leadership role, focusing on understanding and addressing clients' core motivations. Implementing structured sales processes and fostering the right mindset can lead to sustainable business growth and improved client relationships. For business owners aiming to refine their sales strategies and foster genuine client connections, this episode offers actionable insights and a fresh perspective on selling. Resources: Avail the Reverse Selling Method: https://convertclub.com.au/rsm-9-sales-accelerator-cheat-sheet If you want to create a reliable cash flow for your business, I have some tools and resources that can help. Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.