The UX Research behind Intercom's Fin.AI with Karen Church
Fri Sep 05 2025
Recently named one of the Business Post Top 100 Women in Irish Tech, Karen Church (VP of Research & Data Science at Intercom) joins Alec Levin to talk about blending research with data science, building Intercom’s RAD org, and the story behind Fin — their AI customer-service agent.We cover:- Why Intercom merged Research + Data Science, and how the RAD org is structured- Lessons from scaling research impact across product, growth, pricing, and customer experience- How Fin was built — experiments, features, and metrics that really matter- The new hybrid skills researchers need as AI reshapes roles- Practical ways to speed up your workflow with AI, while keeping human judgment at the center👉 Connect with Karen: linkedin.com/in/karenchurch🎯Follow us on socials!Instagram: https://www.instagram.com/joinlearners/LinkedIn: https://www.linkedin.com/company/learnersX: https://x.com/joinlearners
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Recently named one of the Business Post Top 100 Women in Irish Tech, Karen Church (VP of Research & Data Science at Intercom) joins Alec Levin to talk about blending research with data science, building Intercom’s RAD org, and the story behind Fin — their AI customer-service agent.We cover:- Why Intercom merged Research + Data Science, and how the RAD org is structured- Lessons from scaling research impact across product, growth, pricing, and customer experience- How Fin was built — experiments, features, and metrics that really matter- The new hybrid skills researchers need as AI reshapes roles- Practical ways to speed up your workflow with AI, while keeping human judgment at the center👉 Connect with Karen: linkedin.com/in/karenchurch🎯Follow us on socials!Instagram: https://www.instagram.com/joinlearners/LinkedIn: https://www.linkedin.com/company/learnersX: https://x.com/joinlearners