240. The no-pitch strategy to closing your first client - with Peter Svenneby
Tue Feb 03 2026
Why do so many accomplished professionals leave corporate careers feeling confident in their expertise, only to second guess themselves when it comes to sales and pricing as entrepreneurs?
In this episode, Deb Boulanger and Peter Svenneby talk honestly about what changes after the corporate title is gone. They explore the uncomfortable middle ground between purpose and profit, where self worth, visibility, and money start to collide. The conversation moves through the difference between scarcity thinking and building from abundance, why relationships matter more than polished pitches, and how sales can feel aligned instead of performative.
They also address one of the hardest parts of the transition for women entrepreneurs, pricing with confidence in a market full of comparison and noise. This episode is not about tactics or hacks. It is about building a business that can support your work, your values, and your life.
Connect with Deb Boulanger
To Watch the Show, click HERE
For Full Notes, Go to LifeAfterCorporate.com/podcast
Connect with Deb on LinkedIn, and Instagram,
Read More about Life After Corporate HERE
Connect with Peter Svenneby
Website: https://foundheredge.com/
LinkedIn: https://www.linkedin.com/company/foundher-edge/
More Episodes To Enjoy!
Go to: LifeAfterCorporate.com/podcast
239. What It Really Takes to Build a Business After Corporate
238. The truth about authentic sales for women with Jennifer Frye
237. Build a Magnetic Brand Presence with Jordan Duvall
Quotes from the Guest (Peter Svenneby) "The best products, the most noble products, the most virtuous products in the world may never see the light of day if someone doesn't figure out how to sell them."
"One of the key ideas with sales, especially in a purpose driven world, is it has nothing to do with what you're offering…it has entirely to do with the problem that your customer's trying to solve."
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business.
Join us now and start making the powerful connections that will elevate your success!
Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com
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Why do so many accomplished professionals leave corporate careers feeling confident in their expertise, only to second guess themselves when it comes to sales and pricing as entrepreneurs? In this episode, Deb Boulanger and Peter Svenneby talk honestly about what changes after the corporate title is gone. They explore the uncomfortable middle ground between purpose and profit, where self worth, visibility, and money start to collide. The conversation moves through the difference between scarcity thinking and building from abundance, why relationships matter more than polished pitches, and how sales can feel aligned instead of performative. They also address one of the hardest parts of the transition for women entrepreneurs, pricing with confidence in a market full of comparison and noise. This episode is not about tactics or hacks. It is about building a business that can support your work, your values, and your life. Connect with Deb Boulanger To Watch the Show, click HERE For Full Notes, Go to LifeAfterCorporate.com/podcast Connect with Deb on LinkedIn, and Instagram, Read More about Life After Corporate HERE Connect with Peter Svenneby Website: https://foundheredge.com/ LinkedIn: https://www.linkedin.com/company/foundher-edge/ More Episodes To Enjoy! Go to: LifeAfterCorporate.com/podcast 239. What It Really Takes to Build a Business After Corporate 238. The truth about authentic sales for women with Jennifer Frye 237. Build a Magnetic Brand Presence with Jordan Duvall Quotes from the Guest (Peter Svenneby) "The best products, the most noble products, the most virtuous products in the world may never see the light of day if someone doesn't figure out how to sell them." "One of the key ideas with sales, especially in a purpose driven world, is it has nothing to do with what you're offering…it has entirely to do with the problem that your customer's trying to solve." SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com