The Story of BOXABL: Why the Modular Housing Dream Didn’t Scale as Promised
Sun Jan 18 2026
In this episode, Cheryl Spangler breaks down the real story of BOXABL, the viral modular housing company that promised to reinvent homebuilding.
**don't forget I don't edit these so you get them raw that's just the way it is
Founded in 2017, BOXABL captured massive attention with foldable homes, celebrity buzz, and bold claims about speed and affordability. But behind the marketing was a far more complex challenge involving zoning, transportation, capital discipline, manufacturing realities, and the often-ignored problem of integrating housing into real communities.
This episode explores:
Why modular housing is harder to scale than it looksHow early decisions created long-term constraintsThe difference between building a product and making it livableWhat builders, investors, and real estate professionals should learn before chasing speed
If you’re interested in housing innovation, modular construction, real estate development, or startup case studies, this episode offers a grounded, practical look at what actually determines success.
#RealEstateTruth #HousingInnovation #ModularHousing #BuilderLessons #CapitalDiscipline
Connect with me belowInstagram: @cherylspanglerrealestate
On the web: https://www.cherylspanglerteam.com/podcast
Send me an email and say "hi" hello@cherylspanglerteam.com
visit my Youtube: https://www.youtube.com.com/@goodsideofrealestate
...ask me why I did this episode
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In this episode, Cheryl Spangler breaks down the real story of BOXABL, the viral modular housing company that promised to reinvent homebuilding. **don't forget I don't edit these so you get them raw that's just the way it is Founded in 2017, BOXABL captured massive attention with foldable homes, celebrity buzz, and bold claims about speed and affordability. But behind the marketing was a far more complex challenge involving zoning, transportation, capital discipline, manufacturing realities, and the often-ignored problem of integrating housing into real communities. This episode explores: Why modular housing is harder to scale than it looksHow early decisions created long-term constraintsThe difference between building a product and making it livableWhat builders, investors, and real estate professionals should learn before chasing speed If you’re interested in housing innovation, modular construction, real estate development, or startup case studies, this episode offers a grounded, practical look at what actually determines success. #RealEstateTruth #HousingInnovation #ModularHousing #BuilderLessons #CapitalDiscipline Connect with me belowInstagram: @cherylspanglerrealestate On the web: https://www.cherylspanglerteam.com/podcast Send me an email and say "hi" hello@cherylspanglerteam.com visit my Youtube: https://www.youtube.com.com/@goodsideofrealestate ...ask me why I did this episode