36: Selling in a Trust Recession: Why Being Human Online Matters for Entrepreneurs
Tue Feb 03 2026
In this episode, I’m joined by attraction marketing expert and best-selling author Colleen Nichols to unpack the trust recession affecting personal brand building. We talk about why performance marketing is failing, how trust is actually built today, and why being human on the internet is essential for entrepreneurs who want sustainable visibility, credibility, and online sales.
Connect with Colleen on Instagram: https://www.instagram.com/noshamesalesgame/
Get Colleen’s book on Amazon: https://a.co/d/eNkDZAR
FREE: 10 Copywriting Tips to Make Your LinkedIn Posts Pop! https://sendfox.com/lp/3l4de0
Book Your LinkedIn Visibility Call: https://tidycal.com/julia-zatta/linkedin-strategy
Get the 7 Day LinkedIn Visibility Sprint: https://juliazatta.mvsite.app/products/courses/view/1190973/?action=signup
Connect with me on socials:
LinkedIn: https://www.linkedin.com/in/julia-zatta
Instagram: https://www.instagram.com/juliazatta_copywriter
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In this episode, I’m joined by attraction marketing expert and best-selling author Colleen Nichols to unpack the trust recession affecting personal brand building. We talk about why performance marketing is failing, how trust is actually built today, and why being human on the internet is essential for entrepreneurs who want sustainable visibility, credibility, and online sales. Connect with Colleen on Instagram: https://www.instagram.com/noshamesalesgame/ Get Colleen’s book on Amazon: https://a.co/d/eNkDZAR FREE: 10 Copywriting Tips to Make Your LinkedIn Posts Pop! https://sendfox.com/lp/3l4de0 Book Your LinkedIn Visibility Call: https://tidycal.com/julia-zatta/linkedin-strategy Get the 7 Day LinkedIn Visibility Sprint: https://juliazatta.mvsite.app/products/courses/view/1190973/?action=signup Connect with me on socials: LinkedIn: https://www.linkedin.com/in/julia-zatta Instagram: https://www.instagram.com/juliazatta_copywriter