EP 141: You Can’t Pay Me My Worth, But I Will Get My Rate: Building Boundaries with AI with Tartella Williams
Thu Feb 05 2026
What happens when your business looks successful on the outside… but behind the scenes, you’re exhausted, overbooked, and quietly resentful of your own calendar?
In this episode of Look What She Built, Jaime Foster sits down with Tarletta Williams, Business Systems Strategist and founder of Your Marketing Mechanic, for a powerful, honest conversation about burnout, boundaries, and how AI can be used as a protector not a productivity bully.
Tarletta shares the quote that hangs on her kitchen wall and becomes the heartbeat of this episode:“You can’t pay me my worth, but I will get my rate.”
Together, Jaime and Tarletta unpack what it really looks like to stop overdelivering, stop people-pleasing, and start designing systems that support your energy, time, and humanity not just your revenue.
This is not a techy episode.This is a relief episode.
In this conversation, you’ll learn:
Why “charge what you’re worth” is terrible advice for women entrepreneurs
How burnout sneaks in when retention, boundaries, and systems are missing
What an offer-led ecosystem is and why it beats “just get more clients”
How Tarletta uses AI and automations to say no gracefully (without guilt)
Why your calendar is actually your real boss and how to reclaim it
What “CEO Habits” look like when you’re a solopreneur wearing every hat
How to use AI in a way that still feels feminine, intuitive, and authentic
The difference between systems that replace you and systems that protect you
Why freedom isn’t about avoiding consequences, but choosing them consciously
Learn more about Tartella Williams:
Your Marketing Mechanic
LinkedIn
More
What happens when your business looks successful on the outside… but behind the scenes, you’re exhausted, overbooked, and quietly resentful of your own calendar? In this episode of Look What She Built, Jaime Foster sits down with Tarletta Williams, Business Systems Strategist and founder of Your Marketing Mechanic, for a powerful, honest conversation about burnout, boundaries, and how AI can be used as a protector not a productivity bully. Tarletta shares the quote that hangs on her kitchen wall and becomes the heartbeat of this episode:“You can’t pay me my worth, but I will get my rate.” Together, Jaime and Tarletta unpack what it really looks like to stop overdelivering, stop people-pleasing, and start designing systems that support your energy, time, and humanity not just your revenue. This is not a techy episode.This is a relief episode. In this conversation, you’ll learn: Why “charge what you’re worth” is terrible advice for women entrepreneurs How burnout sneaks in when retention, boundaries, and systems are missing What an offer-led ecosystem is and why it beats “just get more clients” How Tarletta uses AI and automations to say no gracefully (without guilt) Why your calendar is actually your real boss and how to reclaim it What “CEO Habits” look like when you’re a solopreneur wearing every hat How to use AI in a way that still feels feminine, intuitive, and authentic The difference between systems that replace you and systems that protect you Why freedom isn’t about avoiding consequences, but choosing them consciously Learn more about Tartella Williams: Your Marketing Mechanic LinkedIn