The problem is company purpose | Business Brief
Tue Feb 03 2026
It’s all well and good for a brand to have purpose, but what your company? In this Business Brief, Jo unpacks our obsession with proclaiming brand intent and pre-occupation with purpose led marketing. But that's not really the problem; it’s the absence of a well-defined and consistently rewarded company purpose.
Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, former-marketer and corporate futurist Jo Lepore.
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Learn more:
Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comWatch this Business Brief on YouTube
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⭐ Follow & rate the show - it makes a difference!
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.
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It’s all well and good for a brand to have purpose, but what your company? In this Business Brief, Jo unpacks our obsession with proclaiming brand intent and pre-occupation with purpose led marketing. But that's not really the problem; it’s the absence of a well-defined and consistently rewarded company purpose. Business Brief is a (very brief) new solo series hosted by Looking Outside podcast host, former-marketer and corporate futurist Jo Lepore. --- Learn more: Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comWatch this Business Brief on YouTube --- ⭐ Follow & rate the show - it makes a difference! --- Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Adrian Walther.