E52: Why Your Website Isn’t Converting and How to Fix It Without Starting Over (Part 2)
Thu Feb 05 2026
Most local business owners are overthinking their website, and it’s costing them traffic, leads, and sales.
In this episode, I break down the real answers to the questions I get asked all the time: Which website platform is actually best for SEO? How often should you update your site? And do blogs even matter anymore for local businesses?
I walk you through what Google really cares about, how to avoid redesign mistakes that can tank your rankings, and what actually makes a website stand out in competitive markets. We also dive into StoryBrand messaging, why clear structure matters for both SEO and conversions, and how to track whether your website is truly working.
If you want a website that doesn’t just look good but actually grows your business, this episode is for you.
📒 Show Notes and Resources 📒
https://www.seangarner.co/podcast/
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P.S. When you are ready, here are a few ways I can help…
Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/
FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport
Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/
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Subscribe and Listen to the Podcast HERE:📱
➡︎YT: https://www.youtube.com/seangarner
➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination
➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination
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Sean Garner
Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online.
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Let’s Connect!
Website: https://www.seangarner.co/
LinkedIn: https://www.linkedin.com/in/seanagarner/
Instagram: https://www.instagram.com/seangarner/
FaceBook: https://www.facebook.com/sean.garner.927/
Twitter: https://x.com/coachseang
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⏰ Timestamps ⏰
0:00 Intro
0:41 What Website Platform Is Best for SEO
5:58 How Often Should You Update Your Website
8:02 Why Website Redesigns Can Hurt Rankings
9:04 Do Blogs Still Matter for Local Businesses
12:03 How to Make Your Website Stand Out
14:57 What Is StoryBrand and Does It Increase Conversions
17:31 Should You Have Separate Service and Location Pages
20:49 How to Track If Your Website Is Actually Working
23:22 Need More Help?
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#Marketing #SmallBusiness #SeanGarner
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Most local business owners are overthinking their website, and it’s costing them traffic, leads, and sales. In this episode, I break down the real answers to the questions I get asked all the time: Which website platform is actually best for SEO? How often should you update your site? And do blogs even matter anymore for local businesses? I walk you through what Google really cares about, how to avoid redesign mistakes that can tank your rankings, and what actually makes a website stand out in competitive markets. We also dive into StoryBrand messaging, why clear structure matters for both SEO and conversions, and how to track whether your website is truly working. If you want a website that doesn’t just look good but actually grows your business, this episode is for you. 📒 Show Notes and Resources 📒 https://www.seangarner.co/podcast/ =========================== P.S. When you are ready, here are a few ways I can help… Get Your FREE Marketing Domination Checklist: https://www.seangarner.co/ FREE Marketing Assessment | Discover what's wrong with your marketing & get a FREE customized plan to fix it: https://www.seangarner.co/marketingreport Schedule A Call to Build, Fill and Optimize Your Sales Funnel For More Leads: https://www.seangarner.co/ =========================== Subscribe and Listen to the Podcast HERE:📱 ➡︎YT: https://www.youtube.com/seangarner ➡︎Apple: https://podcasts.apple.com/us/podcast/marketing-domination ➡︎Spotify: https://podcasters.spotify.com/pod/show/marketingdomination =========================== Sean Garner Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online. =========================== Let’s Connect! Website: https://www.seangarner.co/ LinkedIn: https://www.linkedin.com/in/seanagarner/ Instagram: https://www.instagram.com/seangarner/ FaceBook: https://www.facebook.com/sean.garner.927/ Twitter: https://x.com/coachseang =========================== ⏰ Timestamps ⏰ 0:00 Intro 0:41 What Website Platform Is Best for SEO 5:58 How Often Should You Update Your Website 8:02 Why Website Redesigns Can Hurt Rankings 9:04 Do Blogs Still Matter for Local Businesses 12:03 How to Make Your Website Stand Out 14:57 What Is StoryBrand and Does It Increase Conversions 17:31 Should You Have Separate Service and Location Pages 20:49 How to Track If Your Website Is Actually Working 23:22 Need More Help? =========================== #Marketing #SmallBusiness #SeanGarner