You’re already doing marketing. You're just not tracking It.
Tue Feb 03 2026
In this highlight from Marketing From the Front Line, Blake speaks with Lisa Reynolds from Iota about a reality many business owners miss. If customers are finding you, marketing is already happening.
They unpack why relying on “what’s always worked” eventually limits growth, how failing to track where leads come from blocks smarter decisions, and why most businesses spread themselves too thin across platforms without data to back it up.
This clip digs into audience clarity, the danger of unplanned marketing, and why writing a proper strategy often feels uncomfortable, but is the moment real growth starts.
If you think marketing is optional because the business is ticking along, this episode will challenge that assumption fast.
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In this highlight from Marketing From the Front Line, Blake speaks with Lisa Reynolds from Iota about a reality many business owners miss. If customers are finding you, marketing is already happening. They unpack why relying on “what’s always worked” eventually limits growth, how failing to track where leads come from blocks smarter decisions, and why most businesses spread themselves too thin across platforms without data to back it up. This clip digs into audience clarity, the danger of unplanned marketing, and why writing a proper strategy often feels uncomfortable, but is the moment real growth starts. If you think marketing is optional because the business is ticking along, this episode will challenge that assumption fast.