The $190M Formula: Marketing, Events & Data
Fri Sep 12 2025
In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies.
Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while keeping human balance in a remote-first world.
Key Moments:
0:00 – Intro
1:32 – 1st Hot Sauce Shot
3:18 – What is Stibo Systems?
8:02 – Work-Life Balance & Personal Insights
12:02 – Agentic Marketing
17:11 – This or That Segment
18:56 – 2nd Hot Sauce Shot
22:06 – Rebranding Stibo: Company-Wide Shift
28:48 – AI Innovations
37:17 – Rapid Fire Round
40:49 – 3rd Hot Sauce Shot
42:28 – Marketing Strategy at Stibo
49:17 – Events Playbook
51:07 – Virtual Communities
57:28 – Revenue Question!
58:54 – 4th Hot Sauce Shot
1:03:21 – Question from the Last Guest
1:06:53 – Farewells & Takeaways
Why Watch?
If you’re in AI & Marketing, building trust with enterprise data, or exploring new ways to engage your audience, Gustavo’s insights are pure gold. Learn how to prioritize, apply AI with purpose, and create marketing strategies that actually drive outcomes.
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Gustavo: https://www.linkedin.com/in/gamorim 🌟 Explore Stibo System: https://www.stibosystems.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm
More
In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies. Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while keeping human balance in a remote-first world. Key Moments: 0:00 – Intro 1:32 – 1st Hot Sauce Shot 3:18 – What is Stibo Systems? 8:02 – Work-Life Balance & Personal Insights 12:02 – Agentic Marketing 17:11 – This or That Segment 18:56 – 2nd Hot Sauce Shot 22:06 – Rebranding Stibo: Company-Wide Shift 28:48 – AI Innovations 37:17 – Rapid Fire Round 40:49 – 3rd Hot Sauce Shot 42:28 – Marketing Strategy at Stibo 49:17 – Events Playbook 51:07 – Virtual Communities 57:28 – Revenue Question! 58:54 – 4th Hot Sauce Shot 1:03:21 – Question from the Last Guest 1:06:53 – Farewells & Takeaways Why Watch? If you’re in AI & Marketing, building trust with enterprise data, or exploring new ways to engage your audience, Gustavo’s insights are pure gold. Learn how to prioritize, apply AI with purpose, and create marketing strategies that actually drive outcomes. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Gustavo: https://www.linkedin.com/in/gamorim 🌟 Explore Stibo System: https://www.stibosystems.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm