The New Rules of PPC: AI Search, Automation and Attribution in 2026
Mon Jan 26 2026
I’ve been dying to dive into how PPC is evolving in 2026, and Ben Williams is the perfect person to break it all down.
In this episode of Marketing vs. the World, I chat with Ben, founder of Tiedot, a PPC and data analytics agency that's all about making sense of the madness. We get into the new rules for AI search, automation that's changing everything, and attribution that's finally getting smarter but why human intelligence is more crucial than ever.
What We Unpack
- AI Search Revolution: How generative AI is flipping PPC on its head, and the tools you need to stay ahead without getting lost in the hype.
- Automation's Double Edge: The pros (faster, smarter campaigns) and cons (losing control if you're not careful) of letting machines run the show.
- Attribution in 2026: Why old models are dead, and the new ways to track what actually drives results in a cookie-less world.
Ben's take is a refreshing reminder: yes, the machines are coming, but your brain is still the best tool in the kit. If you're in marketing and feeling the AI pressure, this one's a game-changer.
Marketing Vs The World is produced by Urban Podcasts.
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I’ve been dying to dive into how PPC is evolving in 2026, and Ben Williams is the perfect person to break it all down. In this episode of Marketing vs. the World, I chat with Ben, founder of Tiedot, a PPC and data analytics agency that's all about making sense of the madness. We get into the new rules for AI search, automation that's changing everything, and attribution that's finally getting smarter but why human intelligence is more crucial than ever. What We Unpack - AI Search Revolution: How generative AI is flipping PPC on its head, and the tools you need to stay ahead without getting lost in the hype. - Automation's Double Edge: The pros (faster, smarter campaigns) and cons (losing control if you're not careful) of letting machines run the show. - Attribution in 2026: Why old models are dead, and the new ways to track what actually drives results in a cookie-less world. Ben's take is a refreshing reminder: yes, the machines are coming, but your brain is still the best tool in the kit. If you're in marketing and feeling the AI pressure, this one's a game-changer. Marketing Vs The World is produced by Urban Podcasts.