ChatGPT Is Launching Ads: What This Means for Businesses
Sun Jan 25 2026
In this episode, host Ashley Boston breaks down OpenAI's recent announcement that ChatGPT is beginning to test ads in the US - and why this could be a major shift for advertisers and business owners.
Ashley explores how ChatGPT's move into advertising mirrors the early evolution of platforms like Google, Facebook, and TikTok, and why this moment could represent a powerful first-mover opportunity. She dives into what makes ChatGPT ads different, including high user intent, contextual targeting, and conversational interactivity, and why this format could change how people discover brands online.
The episode also covers what businesses should be doing now to prepare — from optimising websites and SEO for AI-driven discovery, to understanding how this new ad platform may fit alongside existing channels like Meta ads. Ashley also shares insights from Smart Marketer, and touches on other emerging ad platforms such as AppLovin, highlighting the broader shift happening across digital advertising.
If you're a business owner, marketer, or advertiser, this episode will help you understand what's coming - and how to get ahead of it.
If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.
Join waitlist The Conversion Club
Follow me on Instagram https://www.instagram.com/ashleybostonhq/
Check out episodes https://www.ashleybostonhq.com/
Find out more about how you can work with me https://www.ashleybostonhq.com Ash x
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In this episode, host Ashley Boston breaks down OpenAI's recent announcement that ChatGPT is beginning to test ads in the US - and why this could be a major shift for advertisers and business owners. Ashley explores how ChatGPT's move into advertising mirrors the early evolution of platforms like Google, Facebook, and TikTok, and why this moment could represent a powerful first-mover opportunity. She dives into what makes ChatGPT ads different, including high user intent, contextual targeting, and conversational interactivity, and why this format could change how people discover brands online. The episode also covers what businesses should be doing now to prepare — from optimising websites and SEO for AI-driven discovery, to understanding how this new ad platform may fit alongside existing channels like Meta ads. Ashley also shares insights from Smart Marketer, and touches on other emerging ad platforms such as AppLovin, highlighting the broader shift happening across digital advertising. If you're a business owner, marketer, or advertiser, this episode will help you understand what's coming - and how to get ahead of it. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Join waitlist The Conversion Club Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/ Find out more about how you can work with me https://www.ashleybostonhq.com Ash x