Your Most Overlooked Customer
Mon Feb 02 2026
Send us a text
Most businesses are shouting at the wrong people.
In this solo Maven Monday episode, Brandon breaks down the most overlooked customer in your entire market. The one who isn’t ready yet… but absolutely will be. If your industry has a long buying cycle (think home services, healthcare, legal, or high-ticket purchases), this episode will challenge how you think about advertising, timing, and growth.
You’ll learn why chasing “today customers” turns marketing into a price war, and how the fastest-growing companies quietly win customers years before the sale ever happens.
This one's about building familiarity, trust, and preference long before your competitors show up.
If your marketing feels expensive, exhausting, or stuck in short-term thinking... this episode will reframe everything.
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
Facebook: https://www.facebook.com/frankandmaven
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com
#MarketingBasics #KnownLikedTrusted #BrandBuilding #SmallBusinessMarketing #AdvertisingStrategy #BusinessGrowth #MarketingClarity #MavenMonday #MarketingPodcast #ConsistencyWins
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
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Send us a text Most businesses are shouting at the wrong people. In this solo Maven Monday episode, Brandon breaks down the most overlooked customer in your entire market. The one who isn’t ready yet… but absolutely will be. If your industry has a long buying cycle (think home services, healthcare, legal, or high-ticket purchases), this episode will challenge how you think about advertising, timing, and growth. You’ll learn why chasing “today customers” turns marketing into a price war, and how the fastest-growing companies quietly win customers years before the sale ever happens. This one's about building familiarity, trust, and preference long before your competitors show up. If your marketing feels expensive, exhausting, or stuck in short-term thinking... this episode will reframe everything. Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ Facebook: https://www.facebook.com/frankandmaven TikTok: https://www.tiktok.com/@frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Join the Maven Marketing Mastermind to get actionable advice from the team at mavenmethodtraining.com #MarketingBasics #KnownLikedTrusted #BrandBuilding #SmallBusinessMarketing #AdvertisingStrategy #BusinessGrowth #MarketingClarity #MavenMonday #MarketingPodcast #ConsistencyWins Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a