Why 99% of Coaches Fail at Email Marketing (The 1% Secret Revealed) with John Meese
Thu Oct 30 2025
We welcome John Meese, a bestselling author and founder of Sold Out Coach Club who has achieved something remarkable: building a thriving online business without any social media presence. John shares his unconventional approach to digital marketing, focusing on closing the gap between you and your ideal clients rather than relying on traditional launch strategies. John discusses his journey from writing software tutorials to founding Sold Out Coach Club, driven by a mission to "steward wisdom" and help experts turn their knowledge into wealth without compromising their values. He introduces powerful concepts like the "social media visibility bias" and his upcoming framework "Close the Gap," which challenges the typical 15-step sales process that loses customers at every turn. Key insights include the PEP morning routine (Prayer, Exercise, Plan), the power of celebrating clients to get more clients, and why writing personalized emails to individual people (not audiences) transforms your marketing effectiveness. John also shares practical strategies like hand-raisers, impromptu Q&A sessions, and the surf-to-sell method that has helped his clients generate hundreds of thousands (even millions) in revenue. Whether you're a coach, consultant, or expert looking to build an authority business that respects both your time and your values, this conversation offers a refreshing alternative to the hustle-heavy marketing tactics dominating the industry.
Chapters:
(00:00:00) - Introduction to John Meese, the Social Media Unicorn(00:01:00) - From Economics to Online Marketing: John's Journey(00:02:00) - The Evolution of "Turn Wisdom Into Wealth"(00:04:00) - Crisis of Faith in Online Marketing and Finding Purpose(00:05:00) - The Decision to Quit Social Media(00:06:00) - The Social Media Visibility Bias Explained(00:09:00) - Cal Newport's Influence and Deleting All Social Media(00:10:00) - Introducing "Close the Gap" - The Next Book(00:11:00) - The 15-Step Digital Marketing Problem(00:13:00) - Hand-Raisers and Closing the Gap Strategies(00:15:00) - Writing to One Person, Not a Thousand(00:16:00) - The Bullseye Target Client and Empathy(00:18:00) - The PEP Morning Routine (Prayer, Exercise, Plan)(00:19:00) - Celebrating Clients to Get More Clients(00:21:00)- Selling Without Losing Your Soul(00:22:00) - Going the Second Mile: Unreasonable Hospitality(00:24:00) - Writing Books as Newsletters(00:25:00) - How to Connect with John and Get a Free Book (00:26:00) - What It Means to Multiply MomentumLinks and Resources:
Get a Free Copy of "Serve to Sell"Sell Your Smarts WebsiteJohn Meese on YouTubeErnesto Mandowsky on LinkedInMDM WebsiteCongrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by answering 5-questions about your business. See you on the next episode.
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We welcome John Meese, a bestselling author and founder of Sold Out Coach Club who has achieved something remarkable: building a thriving online business without any social media presence. John shares his unconventional approach to digital marketing, focusing on closing the gap between you and your ideal clients rather than relying on traditional launch strategies. John discusses his journey from writing software tutorials to founding Sold Out Coach Club, driven by a mission to "steward wisdom" and help experts turn their knowledge into wealth without compromising their values. He introduces powerful concepts like the "social media visibility bias" and his upcoming framework "Close the Gap," which challenges the typical 15-step sales process that loses customers at every turn. Key insights include the PEP morning routine (Prayer, Exercise, Plan), the power of celebrating clients to get more clients, and why writing personalized emails to individual people (not audiences) transforms your marketing effectiveness. John also shares practical strategies like hand-raisers, impromptu Q&A sessions, and the surf-to-sell method that has helped his clients generate hundreds of thousands (even millions) in revenue. Whether you're a coach, consultant, or expert looking to build an authority business that respects both your time and your values, this conversation offers a refreshing alternative to the hustle-heavy marketing tactics dominating the industry. Chapters: (00:00:00) - Introduction to John Meese, the Social Media Unicorn(00:01:00) - From Economics to Online Marketing: John's Journey(00:02:00) - The Evolution of "Turn Wisdom Into Wealth"(00:04:00) - Crisis of Faith in Online Marketing and Finding Purpose(00:05:00) - The Decision to Quit Social Media(00:06:00) - The Social Media Visibility Bias Explained(00:09:00) - Cal Newport's Influence and Deleting All Social Media(00:10:00) - Introducing "Close the Gap" - The Next Book(00:11:00) - The 15-Step Digital Marketing Problem(00:13:00) - Hand-Raisers and Closing the Gap Strategies(00:15:00) - Writing to One Person, Not a Thousand(00:16:00) - The Bullseye Target Client and Empathy(00:18:00) - The PEP Morning Routine (Prayer, Exercise, Plan)(00:19:00) - Celebrating Clients to Get More Clients(00:21:00)- Selling Without Losing Your Soul(00:22:00) - Going the Second Mile: Unreasonable Hospitality(00:24:00) - Writing Books as Newsletters(00:25:00) - How to Connect with John and Get a Free Book (00:26:00) - What It Means to Multiply MomentumLinks and Resources: Get a Free Copy of "Serve to Sell"Sell Your Smarts WebsiteJohn Meese on YouTubeErnesto Mandowsky on LinkedInMDM WebsiteCongrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by answering 5-questions about your business. See you on the next episode.