Beyond the Hype: Decoding AI in Supply Chains
Tue Jan 20 2026
Artificial Intelligence is frequently hailed as a transformative force for global supply chains, yet the gap between technological promise and operational reality remains a central challenge for industry leaders. In this episode, host Dr. Matthias Winkenbach, Director of Research at MIT CTL, leads a nuanced discussion on the transition from AI hype to the implementation of functional "decision technology."
Joining the discussion are three researchers from MIT CTL who bring diverse perspectives to the AI landscape. Willem Guter of the MIT Intelligent Logistics Systems Lab unpacks the intersection of machine learning and traditional optimization in warehouse robotics, while Dr. Elenna Dugundji, director of the MIT Deep Knowledge for Supply Chain and Logistics Lab, explains the evolution of demand forecasting and the importance of "deep knowledge" in predictive modeling. Dr. Bryan Reimer, founder of the MIT AgeLab’s Advanced Vehicle Technology Consortium, rounds out the discussion by addressing the critical human factor in autonomous systems. Together, they examine the future of AI in sourcing and procurement, the complexities of human-AI interaction, and the necessity of building decision-support tools that are grounded in real-world application rather than speculative promise.
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Artificial Intelligence is frequently hailed as a transformative force for global supply chains, yet the gap between technological promise and operational reality remains a central challenge for industry leaders. In this episode, host Dr. Matthias Winkenbach, Director of Research at MIT CTL, leads a nuanced discussion on the transition from AI hype to the implementation of functional "decision technology." Joining the discussion are three researchers from MIT CTL who bring diverse perspectives to the AI landscape. Willem Guter of the MIT Intelligent Logistics Systems Lab unpacks the intersection of machine learning and traditional optimization in warehouse robotics, while Dr. Elenna Dugundji, director of the MIT Deep Knowledge for Supply Chain and Logistics Lab, explains the evolution of demand forecasting and the importance of "deep knowledge" in predictive modeling. Dr. Bryan Reimer, founder of the MIT AgeLab’s Advanced Vehicle Technology Consortium, rounds out the discussion by addressing the critical human factor in autonomous systems. Together, they examine the future of AI in sourcing and procurement, the complexities of human-AI interaction, and the necessity of building decision-support tools that are grounded in real-world application rather than speculative promise.