E87 - AI Done Right for Service-Based Entrepreneurs with Sam Howell
Thu Jan 08 2026
AI is everywhere right now, but most of what you see is noise: silly videos, ChatGPT-generated captions that scream "a robot wrote this," or tech bros flexing workflows that have zero real-world application for service businesses. So when I found Sam Howell, I knew she was different.
Sam Howell, also known as AI with Sam, is an AI strategist and CEO of Intevo AI who teaches entrepreneurs how to replace up to 70% of their busywork with AI. No coding or tech background required. She's spoken on over 150 stages, she's a mom of two, and she built her business around creating genuine freedom, not just tech tricks. She'll be delivering a keynote at the Mobile Bev. Pros Conference in February, and this episode gives you a sneak peek of what's to come.
In this conversation, we cut through the AI hype and get into what actually matters: how AI can take tasks off your plate that you're not even doing right now because you don't have the time, the budget, or the bandwidth. We're talking lead-to-speed response, intelligent DM automation, content systems, and the crucial balance between automation and authenticity.
In this episode, you'll hear:
Why the "AI bro" approach to automation (think: banana-gorilla videos) is useless for service businessesWhat AI "employees" actually are and how they're different from basic chatbotsThe five buckets of your time that AI can take over (without replacing your human touch)How lead-to-speed can make or break your bookings and why AI helps you respond firstThe ManyChat vs. intelligent conversational AI difference (and why it converts 30-40% better)Why Sam owns it when people ask "is this AI?" and how that builds trust instead of breaking itThe line between delegating to AI and losing your magic, and how to avoid "flat brand" syndromeWhy your voice, face, and relationships still matter more than ever in an AI worldWhat to expect from Sam's keynote: the 5 AI employees every business should haveResources & Links:
Connect with Sam: Website: https://aiwithsam.comInstagram: @aiwithsamGet tickets for the Mobile Bev. Pros Conference: https://mobilebarpros.comLearn more about N8N (the automation tool we discussed): https://n8n.ioManyChat: https://manychat.comQuestions, ideas, or want to sponsor the conference? Email Sarah directly at hello@mobilebevpros.com
Questions, ideas, or want to sponsor the event? Email Sarah directly at hello@mobilebevpros.com—she’d love to hear from you!
JOIN THE MOBILE BAR ACADEMY
https://www.mobilebevpros.com/mobile-bar-academy
WORK WITH SARAH
https://www.mobilebevpros.com/accelerator-business-coaching
JOIN OUR FREE FACEBOOK GROUP
https://www.facebook.com/groups/mbpgroup
CONNECT ON INSTAGRAM
https://www.instagram.com/mobilebevpros
More
AI is everywhere right now, but most of what you see is noise: silly videos, ChatGPT-generated captions that scream "a robot wrote this," or tech bros flexing workflows that have zero real-world application for service businesses. So when I found Sam Howell, I knew she was different. Sam Howell, also known as AI with Sam, is an AI strategist and CEO of Intevo AI who teaches entrepreneurs how to replace up to 70% of their busywork with AI. No coding or tech background required. She's spoken on over 150 stages, she's a mom of two, and she built her business around creating genuine freedom, not just tech tricks. She'll be delivering a keynote at the Mobile Bev. Pros Conference in February, and this episode gives you a sneak peek of what's to come. In this conversation, we cut through the AI hype and get into what actually matters: how AI can take tasks off your plate that you're not even doing right now because you don't have the time, the budget, or the bandwidth. We're talking lead-to-speed response, intelligent DM automation, content systems, and the crucial balance between automation and authenticity. In this episode, you'll hear: Why the "AI bro" approach to automation (think: banana-gorilla videos) is useless for service businessesWhat AI "employees" actually are and how they're different from basic chatbotsThe five buckets of your time that AI can take over (without replacing your human touch)How lead-to-speed can make or break your bookings and why AI helps you respond firstThe ManyChat vs. intelligent conversational AI difference (and why it converts 30-40% better)Why Sam owns it when people ask "is this AI?" and how that builds trust instead of breaking itThe line between delegating to AI and losing your magic, and how to avoid "flat brand" syndromeWhy your voice, face, and relationships still matter more than ever in an AI worldWhat to expect from Sam's keynote: the 5 AI employees every business should haveResources & Links: Connect with Sam: Website: https://aiwithsam.comInstagram: @aiwithsamGet tickets for the Mobile Bev. Pros Conference: https://mobilebarpros.comLearn more about N8N (the automation tool we discussed): https://n8n.ioManyChat: https://manychat.comQuestions, ideas, or want to sponsor the conference? Email Sarah directly at hello@mobilebevpros.com Questions, ideas, or want to sponsor the event? Email Sarah directly at hello@mobilebevpros.com—she’d love to hear from you! JOIN THE MOBILE BAR ACADEMY https://www.mobilebevpros.com/mobile-bar-academy WORK WITH SARAH https://www.mobilebevpros.com/accelerator-business-coaching JOIN OUR FREE FACEBOOK GROUP https://www.facebook.com/groups/mbpgroup CONNECT ON INSTAGRAM https://www.instagram.com/mobilebevpros