You don't need more content, you need to 100x distribution.
Tue May 13 2025
To grow online, the highest-leverage decision isn’t to make more content. It’s engineering content that multiplies across platforms, people, pipelines.
Distribution can’t be an afterthought, by any stretch. It is the strategy. Rule of thumb – 80:20, distro:creation.
99% of brands have it flip-flopped.
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👉👉👉 𝐒𝐡𝐚𝐫𝐞, 𝐑𝐚𝐭𝐞, 𝐑𝐞𝐯𝐢𝐞𝐰
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➤ Follow me on Instagram: https://www.instagram.com/officialmbecker
➤ Connect with me on LinkedIn: https://www.linkedin.com/in/mjbecker
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➤ Get my book CONTENT CAPITALIST: https://t.ly/KDZAS
➤ Get my book ORDER OF THE INFINITE: https://a.co/d/7yaVPcq
➤ Enroll in my eLearning course for content entrepreneurs: https://michaelbecker.org/courses/content-capitalist-academy/
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To grow online, the highest-leverage decision isn’t to make more content. It’s engineering content that multiplies across platforms, people, pipelines. Distribution can’t be an afterthought, by any stretch. It is the strategy. Rule of thumb – 80:20, distro:creation. 99% of brands have it flip-flopped. ____________________________________ 👉👉👉 𝐒𝐡𝐚𝐫𝐞, 𝐑𝐚𝐭𝐞, 𝐑𝐞𝐯𝐢𝐞𝐰 ____________________________________ ➤ Follow me on Instagram: https://www.instagram.com/officialmbecker ➤ Connect with me on LinkedIn: https://www.linkedin.com/in/mjbecker ____________________________________ ➤ Get my book CONTENT CAPITALIST: https://t.ly/KDZAS ➤ Get my book ORDER OF THE INFINITE: https://a.co/d/7yaVPcq ➤ Enroll in my eLearning course for content entrepreneurs: https://michaelbecker.org/courses/content-capitalist-academy/ ____________________________________ ⭐ Turn on notifs to get pinged when I publish ➕ Follow/Subscribe -- Thank you for listening, and namaste! -- Hosted on Acast. See acast.com/privacy for more information.