How to achieve organic sustainable growth for your new business with Annika Welander
Mon Feb 02 2026
How to achieve organic sustainable growth for your new business with Annika Welander In this podcast Susan meets Annika Welander, the managing director of Chicago-based creative agency Some Oddpilots, about organic and sustainable business growth strategies. Annika shared her background and the agency's evolution from a record label to a brand and creative agency, while exploring the differences between organic and inorganic growth approaches and their impact on brand building. The conversation coveredvarious aspects of organic growth, including team composition, brand management, and marketing strategies, with Annika providing examples from their work with clients and emphasising the importance of authentic brand identityand long-term investment in brand building.
Annika Welander - Co-founder and COO, Someoddpilot
Linkedin https://www.linkedin.com/in/annikawelander/
As Co-founder and COO at Someoddpilot, Annika shapes the strategic vision for Someoddpilot’s portfolio of companies. Spearheading operational strategy, business development, and key partnerships, Annika is responsible for 15x agency revenue growth over the past 15 years. A Crain’s Notable LGTBQ executive and former captain of the Princeton golf team, she brings her wit, leadership, and experience guiding teams to a pointed ande ffective end goal every day.
Annika is an expert on leadership of creative and strategy teams, as she's played an integral role in building the agency's teams and business as a whole from the ground up. She can also provide advice to listeners on operations and business transformation, specifically how to successfully run a small business profitably and create organic sustainablegrowth.
Learn more at
http://www.someoddpilot.com/
http://www.thispublicworks.com/
Visit @more2marketing www.more2marketing.com
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
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How to achieve organic sustainable growth for your new business with Annika Welander In this podcast Susan meets Annika Welander, the managing director of Chicago-based creative agency Some Oddpilots, about organic and sustainable business growth strategies. Annika shared her background and the agency's evolution from a record label to a brand and creative agency, while exploring the differences between organic and inorganic growth approaches and their impact on brand building. The conversation coveredvarious aspects of organic growth, including team composition, brand management, and marketing strategies, with Annika providing examples from their work with clients and emphasising the importance of authentic brand identityand long-term investment in brand building. Annika Welander - Co-founder and COO, Someoddpilot Linkedin https://www.linkedin.com/in/annikawelander/ As Co-founder and COO at Someoddpilot, Annika shapes the strategic vision for Someoddpilot’s portfolio of companies. Spearheading operational strategy, business development, and key partnerships, Annika is responsible for 15x agency revenue growth over the past 15 years. A Crain’s Notable LGTBQ executive and former captain of the Princeton golf team, she brings her wit, leadership, and experience guiding teams to a pointed ande ffective end goal every day. Annika is an expert on leadership of creative and strategy teams, as she's played an integral role in building the agency's teams and business as a whole from the ground up. She can also provide advice to listeners on operations and business transformation, specifically how to successfully run a small business profitably and create organic sustainablegrowth. Learn more at http://www.someoddpilot.com/ http://www.thispublicworks.com/ Visit @more2marketing www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.