Why Your Scaling Business Is Leaking Customers (And How to Stop It)
Thu Jan 29 2026
In this episode of the More Than a Brand podcast, host Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, dives deep into the crucial transition from manual customer management to scalable retention systems. Lindsay discusses the common pitfalls scaling businesses face around the $100-150K mark, emphasizing the importance of customer retention over acquisition. She explains three critical reasons why businesses struggle to retain customers: the lack of post-transaction relationship strategies, focusing on symptoms rather than systems, and ineffective onboarding processes. Lindsay also shares insights on using the RISE method—Research, Innovate, Strategize, Evolve—to identify and fix the root causes of customer churn. The episode concludes with practical steps to audit and enhance your customer experience, ensuring it remains clear, intentional, and sustainable.
00:00 Introduction to More Than a Brand Podcast 00:51 The Struggles of Scaling Businesses
01:19 The Importance of Customer Retention
02:51 Reason 1: The Dropped Feeling
06:11 Reason 2: Fixing Symptoms, Not Systems
07:27 Reason 3: The Onboarding Gap
08:46 The RISE Method for Customer Experience
10:46 Conclusion and Next Steps
11:29 Closing Remarks and Subscription Reminder
Mentioned in this episode:
Learn about Flowtribe
FlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.
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In this episode of the More Than a Brand podcast, host Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, dives deep into the crucial transition from manual customer management to scalable retention systems. Lindsay discusses the common pitfalls scaling businesses face around the $100-150K mark, emphasizing the importance of customer retention over acquisition. She explains three critical reasons why businesses struggle to retain customers: the lack of post-transaction relationship strategies, focusing on symptoms rather than systems, and ineffective onboarding processes. Lindsay also shares insights on using the RISE method—Research, Innovate, Strategize, Evolve—to identify and fix the root causes of customer churn. The episode concludes with practical steps to audit and enhance your customer experience, ensuring it remains clear, intentional, and sustainable. 00:00 Introduction to More Than a Brand Podcast 00:51 The Struggles of Scaling Businesses 01:19 The Importance of Customer Retention 02:51 Reason 1: The Dropped Feeling 06:11 Reason 2: Fixing Symptoms, Not Systems 07:27 Reason 3: The Onboarding Gap 08:46 The RISE Method for Customer Experience 10:46 Conclusion and Next Steps 11:29 Closing Remarks and Subscription Reminder Mentioned in this episode: Learn about Flowtribe FlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.