13 Behind the scenes | One year of podcasting: the stats, the strategy, and the learnings from 15 episodes
Mon Dec 22 2025
In this special solo episode, host Jani Hovila takes the mic alone to wrap up the first full year of the Mavenfirst podcast. It has been a journey of 15 recorded episodes, 12 published conversations, and lots of learning.
Why did we decide to launch a podcast in the first place? What was the business case and the goals? Jani shares more about the strategic reasoning and filling a "white space" in the market for Northern European B2B leadership content and building brand familiarity in key Nordic markets.
You also get to hear behind-the-scenes details about the operation. Jani shares data on subscriber counts and listening hours. Is 1 000 listens enough when your total addressable market is only 600 companies? And why do we think the results are good?
In this episode, you’ll hear more about:
Why we committed to a podcast in the first place.
A transparent look at our subscribers and total listening times, and key numbers.
The reality of production time and other learnings.
How to measure success when attribution software shows zero leads, but anecdotal feedback is strong.
Whether you are thinking of starting your own B2B podcast or are just curious about what it takes to run one, take a look at what happens behind the scenes.
Thank you to all our guests and listeners for a fantastic year! We’ll get back next year.
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In this special solo episode, host Jani Hovila takes the mic alone to wrap up the first full year of the Mavenfirst podcast. It has been a journey of 15 recorded episodes, 12 published conversations, and lots of learning. Why did we decide to launch a podcast in the first place? What was the business case and the goals? Jani shares more about the strategic reasoning and filling a "white space" in the market for Northern European B2B leadership content and building brand familiarity in key Nordic markets. You also get to hear behind-the-scenes details about the operation. Jani shares data on subscriber counts and listening hours. Is 1 000 listens enough when your total addressable market is only 600 companies? And why do we think the results are good? In this episode, you’ll hear more about: Why we committed to a podcast in the first place. A transparent look at our subscribers and total listening times, and key numbers. The reality of production time and other learnings. How to measure success when attribution software shows zero leads, but anecdotal feedback is strong. Whether you are thinking of starting your own B2B podcast or are just curious about what it takes to run one, take a look at what happens behind the scenes. Thank you to all our guests and listeners for a fantastic year! We’ll get back next year.