REF | The Real Estate Cycle Explained & How to Win in 2026
Fri Feb 06 2026
In this episode of Real Estate First Friday, hosts Matthew Hodge and Luis Fermin break down one of the most important concepts every real estate agent must understand heading into 2026: Booms Day.
This conversation explains what Booms Day actually means, why the real estate market is cyclical, and how agents can prepare now to capture market share before the momentum shift shows up in the MLS. Matthew and Luis walk through historical data, interest rate dynamics, pent-up demand, and the signals pointing toward the next velocity change in the housing market.
More importantly, this episode demonstrates how agents can translate market knowledge into confidence, credibility, and more effective conversations with consumers. You will learn why wins cannot be measured only by closings during a bust, how preparation during slow seasons compounds into massive opportunity, and how to position yourself as the expert buyers and sellers trust when decisions are finally made.
“In a boom, you prepare for a bust. In a bust, you prepare for the boom.” You already? Tune in.
KEY POINTS
What Booms Day means and why it matters
Why real estate markets are cyclical by nature
How the bust creates the biggest opportunity for growth
The difference between visible wins and hidden wins
Why market share is built through conversations, not closings
Key economic signals pointing toward a momentum shift
How pent-up demand amplifies the next market cycle
Why preparation beats reaction every time
How market understanding builds consumer trust
Positioning yourself as the expert before demand returns
QUOTES
“Booms Day is a title we have assigned to momentum changing in the market.”
“Markets have never gone up in a straight line.”
“Market share is built quietly before it ever shows up in the MLS.”
“The agents who prepare now will capture that wave.”
RESOURCES:
Learn from the Best Brokerage Now!
@lpt realty
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In this episode of Real Estate First Friday, hosts Matthew Hodge and Luis Fermin break down one of the most important concepts every real estate agent must understand heading into 2026: Booms Day. This conversation explains what Booms Day actually means, why the real estate market is cyclical, and how agents can prepare now to capture market share before the momentum shift shows up in the MLS. Matthew and Luis walk through historical data, interest rate dynamics, pent-up demand, and the signals pointing toward the next velocity change in the housing market. More importantly, this episode demonstrates how agents can translate market knowledge into confidence, credibility, and more effective conversations with consumers. You will learn why wins cannot be measured only by closings during a bust, how preparation during slow seasons compounds into massive opportunity, and how to position yourself as the expert buyers and sellers trust when decisions are finally made. “In a boom, you prepare for a bust. In a bust, you prepare for the boom.” You already? Tune in. KEY POINTS What Booms Day means and why it matters Why real estate markets are cyclical by nature How the bust creates the biggest opportunity for growth The difference between visible wins and hidden wins Why market share is built through conversations, not closings Key economic signals pointing toward a momentum shift How pent-up demand amplifies the next market cycle Why preparation beats reaction every time How market understanding builds consumer trust Positioning yourself as the expert before demand returns QUOTES “Booms Day is a title we have assigned to momentum changing in the market.” “Markets have never gone up in a straight line.” “Market share is built quietly before it ever shows up in the MLS.” “The agents who prepare now will capture that wave.” RESOURCES: Learn from the Best Brokerage Now! @lpt realty