No BS Business School

Podcast monetization isn’t impossible. Most people just started a podcast without a clear plan for how it would support their business.  If you’ve been publishing episodes consistently, showing up every week, and still wondering why your podcast isn’t leading to more sales, this episode is for you. In this episode of Run Your Damn Business, we’re talking about the quiet podcast monetization pitfalls that keep smart, capable business owners stuck in effort without payoff. These aren’t beginner mistakes. They’re the kinds of decisions that feel harmless at first but slowly undermine your ability to build a profitable podcast, grow your online visibility, and attract more clients over time. Most people think podcast monetization starts with sponsors or ads. In reality, monetizing a podcast starts much earlier — with how the show is positioned, who it’s designed for, and how clearly it connects back to your business. This episode will help you zoom out and look at your podcast like a strategist, not a content creator. We talk about: Why many podcasts feel busy but don’t actually move the needle in a businessThe difference between creating content and building a monetizable business assetHow small positioning choices quietly affect your ability to market onlineWhy some podcasts convert listeners into clients with ease — and others don’tWhat needs to be in place before podcast monetization can work consistentlyIf you’re serious about monetizing a podcast, this episode will help you spot what might be missing — without overwhelming you or sending you back to the drawing board. This conversation is especially important if: You want your podcast to support your existing offersYou’re using your show to increase online visibility but not seeing resultsYou’re trying to attract more clients without relying on social mediaYou want a clearer path to building a profitable podcast instead of an expensive hobbyPodcast monetization doesn’t require more episodes, more hustle, or more noise. It requires clarity, alignment, and a strategy that treats your podcast like a real part of your business — not just something you publish and hope works out. If you’ve ever wondered whether your podcast could be doing more for your business — or why it isn’t yet — this episode will help you ask better questions and mak Ready to turn your podcast into a real business asset? If you already have a podcast that isn’t making money — or you’re thinking about starting one and want to do it right from day one — I’m hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue. Inside the Profitable Podcast Kickstarter, I’ll walk you through how to: • connect your podcast to a real offer • stop creating content that goes nowhere • turn listeners into clients — without living on social media 🗓️ February 24–26 🎙️ Free, live training 🔗 Join us here: janditchfield.co/bootcamp MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." – If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business. Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episod...