Object Subject Form

“My music is my freedom. It’s my currency. It’s who I am.” — Violetta Zironi   In the streaming era, the economics of music can feel impossible to reconcile with the dream artists are sold.  Early success can open doors, but it can also subtly close off parts of you. In 2013, singer-songwriter Violetta Zironi reached the final of X Factor Italy and stepped into the traditional music machine: visibility, expectations, and the pressure to become a version of yourself that is forced to perform inside someone else’s system. In this episode of Object Subject Form, singer-songwriter Violetta Zironi joins Simon Clowes to openly discuss the hidden cost of early “success” in the traditional music industry, and what it took to rebuild a sustainable career outside of the gatekeeper model. The conversation covers the economics of streaming, the emotional toll of chasing visibility, and the mindset shift that led her to explore music ownership on the blockchain.  They discuss what “community as infrastructure” looks like in practice, why ownership changes the emotional contract between artist and audience, and how blockchain technology can support a more direct, human model for music. For any creative navigating platforms, pressure, and the feeling that “success” is starting to misalign you, this conversation is a reminder: the goal is not to grow at any cost. It’s to build something you can grow without losing yourself. – Connect with Violetta on X:  https://x.com/violettazironi – Violetta’s Website:  https://www.violettazironi.com/ – Connect with Simon on LinkedIn: https://www.linkedin.com/in/simonclowes/ – Object Subject Form on Instagram:  https://instagram.com/objectsubjectform