On Brand Slightly Off Topic

In this episode of On Brand, Slightly Off Topic, Jonathan Hill sits down with Wil Bangerter, Founder & CEO of Back Nine Golf, an entrepreneur who walked away from a career in law to pursue a vision that simply wouldn’t let him go. Wil opens up about the leap from attorney to founder, the steep learning curve of building a golf brand from scratch, and the realities of chasing a dream when nothing is guaranteed.He shares the personal story behind the name “Back Nine Golf,” inspired by his own experience on the course and the belief that everyone deserves a back nine worth fighting for. This conversation dives into purpose-driven risk taking, the emotional grind of entrepreneurship, and the power of surrounding yourself with people who keep you grounded. Wil’s journey is a candid playbook for founders navigating uncertainty—and a reminder that the best brands are built with equal parts passion, grit, and a good story. A must-listen for operators, franchise leaders, and anyone standing on the tee box of their next big decision.