Why The Puppy Bowl is Advertising's Real Big Game with Twyla Huang-DiSimone
Thu Feb 05 2026
This Sunday, marketing’s biggest event returns. No, we’re not referring to that event. We’re talking about the Puppy Bowl, obviously. Ahead of this momentous occasion, Twyla Huang-DiSimone, an award-winning partnership marketing executive with more than 20 years of multiplatform media experience, joins the show to discuss why the Puppy Bowl is now a more intriguing advertising opportunity than the Super Bowl.
As SVP of revenue marketing at Warner Bros. Discovery, Twyla oversees go-to-market, cross-portfolio positioning for the most exciting and adorable event of the year. She joins On Scope host Mike Berberich for a deep dive into the contextual marketing gold mine that is the Puppy Bowl. Together, the duo covers the history of the Puppy Bowl, how Twyla approaches brand partnerships to ensure all creative is consistent with the tone of the event, how she manages to keep things fresh with brand partners returning year after year, and her advice for any marketer looking to bring the power of contextual advertising to their own brand.
On “News You Might Have Missed,” Mike and show producer Ryan Dinger discuss a Marketing Week survey that shows an alarming number of marketing professionals feel overwhelmed, undervalued, exhausted, and unfulfilled. Mike and Ryan ponder whether the marketing industry itself is at least partly to blame for the conditions that are causing people to feel this way.
If this conversation about the Puppy Bowl has you feeling inspired to enhance your own media efforts, then you’ll want to attend the 2026 ANA Media Conference, being held from March 25 to 27 in Nashville, Tenn. While there, you’ll hear from experts at Wyndham, Walmart, LEGO, and Keurig Dr Pepper about how they’ve developed media strategies that drive real business results, with insights on how you can do the same. Check out the full agenda and register to attend by visiting www.ana.net/2026media.
The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.
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This Sunday, marketing’s biggest event returns. No, we’re not referring to that event. We’re talking about the Puppy Bowl, obviously. Ahead of this momentous occasion, Twyla Huang-DiSimone, an award-winning partnership marketing executive with more than 20 years of multiplatform media experience, joins the show to discuss why the Puppy Bowl is now a more intriguing advertising opportunity than the Super Bowl. As SVP of revenue marketing at Warner Bros. Discovery, Twyla oversees go-to-market, cross-portfolio positioning for the most exciting and adorable event of the year. She joins On Scope host Mike Berberich for a deep dive into the contextual marketing gold mine that is the Puppy Bowl. Together, the duo covers the history of the Puppy Bowl, how Twyla approaches brand partnerships to ensure all creative is consistent with the tone of the event, how she manages to keep things fresh with brand partners returning year after year, and her advice for any marketer looking to bring the power of contextual advertising to their own brand. On “News You Might Have Missed,” Mike and show producer Ryan Dinger discuss a Marketing Week survey that shows an alarming number of marketing professionals feel overwhelmed, undervalued, exhausted, and unfulfilled. Mike and Ryan ponder whether the marketing industry itself is at least partly to blame for the conditions that are causing people to feel this way. If this conversation about the Puppy Bowl has you feeling inspired to enhance your own media efforts, then you’ll want to attend the 2026 ANA Media Conference, being held from March 25 to 27 in Nashville, Tenn. While there, you’ll hear from experts at Wyndham, Walmart, LEGO, and Keurig Dr Pepper about how they’ve developed media strategies that drive real business results, with insights on how you can do the same. Check out the full agenda and register to attend by visiting www.ana.net/2026media. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.