We Graded 12 Music Marketing Strategies (What Actually Works in 2026) #256
Wed Feb 04 2026
Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies.
The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026.
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0:00 Intro
1:18 #12 Playlisting campaigns
4:11 #11 Signing with a label
8:01 #10 PR / press runs
11:59 #9 Radio + DJs (FM / clubs / regional)
15:17 #8 Spotify in-app promo tools (Marquee / Showcase / Discovery Mode)
18:55 #7 Influencer marketing / creator seeding (UGC)
24:31 #6 Paid ads (Meta / TikTok / YouTube)
30:09 #5 Clip flooding / account network strategy
35:03 #4 Audience swapping (collabs / features / remixes)
41:10 #3 Relationship marketing (DMs + IRL)
45:05 #2 Organic short-form content
48:02 #1 Search-driven long-form (YouTube / podcasting)
More
Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies. The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026. EXCLUSIVE livestreams, resources & more on our Patreon: https://www.patreon.com/cw/OneMoreTimeTV FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6A FOLLOW One More Time: https://www.instagram.com/onemoretime.tv https://www.tiktok.com/@onemoretime.tv 0:00 Intro 1:18 #12 Playlisting campaigns 4:11 #11 Signing with a label 8:01 #10 PR / press runs 11:59 #9 Radio + DJs (FM / clubs / regional) 15:17 #8 Spotify in-app promo tools (Marquee / Showcase / Discovery Mode) 18:55 #7 Influencer marketing / creator seeding (UGC) 24:31 #6 Paid ads (Meta / TikTok / YouTube) 30:09 #5 Clip flooding / account network strategy 35:03 #4 Audience swapping (collabs / features / remixes) 41:10 #3 Relationship marketing (DMs + IRL) 45:05 #2 Organic short-form content 48:02 #1 Search-driven long-form (YouTube / podcasting)