Seth Godin's-This Is Marketing Book Review
Mon Feb 02 2026
Look, I get it.
You're running ads. Posting on social media. Maybe you've got a nice logo on your truck. And you're wondering why it's not working the way it should.
Here's the thing nobody tells you:
Marketing isn't advertising. It's the promise you make—and whether you actually keep it.
This podcast? It's about helping you stop chasing *everyone* and start serving the *right* people. The ones who'll pay you what you're worth, stick around, and tell their friends.
Let me paint you a picture:
There's a plumber out there running ads that say "We do all plumbing!" He's competing with every other guy in town, and the only people calling are price-shoppers who want the cheapest option.
Then there's another plumber. Same town. Same skills. But his message says: *"We protect busy families from surprise disasters."*
Guess who's booked solid at premium prices?
That's the difference between volume and alignment.
We're going to show you how to get inside your customer's head—not their demographics, but the actual *movie* playing in their mind. What scares them. What they hope for. What "success" looks like in their own words.
Because when you nail that? Everything changes.
Your messaging gets sharper. Your customers get better. And you stop feeling like you're screaming into the void hoping *someone* hears you.
This podcast is for you if:
You're tired of competing on price, chasing leads that ghost you, or wondering why your marketing dashboard looks great but your bank account doesn't.
We're going to help you become the business a specific group of people would genuinely *miss* if you were gone.
That's when the real money starts.
This is Episode #1 of 3. Please subscribe to receive notice when additional podcasts are available.
#Marketing Strategy, #Customer Alignment, #Target Marketing, #Business Growth, #Customer Psychology, #Niche Marketing, #Brand Promise
Send us a text
Support the show
Want answers to your most pressing questions about Digital Marketing.
EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.
Schedule that call NOW at https://calendly.com/mdrobes.
Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/
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Look, I get it. You're running ads. Posting on social media. Maybe you've got a nice logo on your truck. And you're wondering why it's not working the way it should. Here's the thing nobody tells you: Marketing isn't advertising. It's the promise you make—and whether you actually keep it. This podcast? It's about helping you stop chasing *everyone* and start serving the *right* people. The ones who'll pay you what you're worth, stick around, and tell their friends. Let me paint you a picture: There's a plumber out there running ads that say "We do all plumbing!" He's competing with every other guy in town, and the only people calling are price-shoppers who want the cheapest option. Then there's another plumber. Same town. Same skills. But his message says: *"We protect busy families from surprise disasters."* Guess who's booked solid at premium prices? That's the difference between volume and alignment. We're going to show you how to get inside your customer's head—not their demographics, but the actual *movie* playing in their mind. What scares them. What they hope for. What "success" looks like in their own words. Because when you nail that? Everything changes. Your messaging gets sharper. Your customers get better. And you stop feeling like you're screaming into the void hoping *someone* hears you. This podcast is for you if: You're tired of competing on price, chasing leads that ghost you, or wondering why your marketing dashboard looks great but your bank account doesn't. We're going to help you become the business a specific group of people would genuinely *miss* if you were gone. That's when the real money starts. This is Episode #1 of 3. Please subscribe to receive notice when additional podcasts are available. #Marketing Strategy, #Customer Alignment, #Target Marketing, #Business Growth, #Customer Psychology, #Niche Marketing, #Brand Promise Send us a text Support the show Want answers to your most pressing questions about Digital Marketing. EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions. Schedule that call NOW at https://calendly.com/mdrobes. Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",. Join Free at: https://www.facebook.com/groups/439598631698554/