Big Happy teaches us about How to Drive Performance Outcomes with Definably Great Creative
Tue Jul 22 2025
In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative?
Who Should Listen:
Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat You’ll Learn:
Creative > Everything: Creative isn’t a bolt-on—it’s the foundation for a great media plan, and the lever most brands are still ignoring.From Mobile to Monumental: How Big Happy is scaling CGI-driven mobile ad success onto physical DOOH screens.Emotion Drives Action: What Pixar and Lunchables have in common—and how feeling something first leads to buying something later.Measurement: Why DOOH isn't just top-of-funnel anymore, and how to use creative to drive lower-funnel outcomes like foot traffic and sales lift.Big Ideas & Hot Takes:
“We’re kind of the Pixar of advertising.”
– Jonathan Frohlinger, on emotional resonance and storytelling.
“Creative is number one. Strategy is number two. That’s the order of operations.”
– Gabby Stoller, on why Big Happy leads with creative-first thinking.
“We want to walk into a room and show people something they can feel.”
– Jonathan Frohlinger, on avoiding ad tech jargon and speaking the universal language of good creative.
“If we can break through on mobile, imagine what we can do on a 75-inch canvas in the real world.”
– Gabby Stoller, on scaling mobile-native creative to DOOH environments.
Where to Go Next:
Visit: BigHappy.co
Connect with Gabby: Gabby Stoller on LinkedIn
Reach Jonathan: Jonathan Frohlinger on LinkedIn
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
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In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat You’ll Learn: Creative > Everything: Creative isn’t a bolt-on—it’s the foundation for a great media plan, and the lever most brands are still ignoring.From Mobile to Monumental: How Big Happy is scaling CGI-driven mobile ad success onto physical DOOH screens.Emotion Drives Action: What Pixar and Lunchables have in common—and how feeling something first leads to buying something later.Measurement: Why DOOH isn't just top-of-funnel anymore, and how to use creative to drive lower-funnel outcomes like foot traffic and sales lift.Big Ideas & Hot Takes: “We’re kind of the Pixar of advertising.” – Jonathan Frohlinger, on emotional resonance and storytelling. “Creative is number one. Strategy is number two. That’s the order of operations.” – Gabby Stoller, on why Big Happy leads with creative-first thinking. “We want to walk into a room and show people something they can feel.” – Jonathan Frohlinger, on avoiding ad tech jargon and speaking the universal language of good creative. “If we can break through on mobile, imagine what we can do on a 75-inch canvas in the real world.” – Gabby Stoller, on scaling mobile-native creative to DOOH environments. Where to Go Next: Visit: BigHappy.co Connect with Gabby: Gabby Stoller on LinkedIn Reach Jonathan: Jonathan Frohlinger on LinkedIn Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com