Organic Marketing Secrets Podcast with Arpi Sylvester

The Marketing Hire That Disappoints Most Business Owners If you’ve ever hired a social media manager and felt quietly underwhelmed, this episode is for you. Not because they weren’t talented. Not because social media doesn’t work. But this hire is one of the most misunderstood decisions business owners make. In this episode, I break down: Why consistent posting alone doesn’t drive growthThe difference between execution and strategyThe common pattern I see with referral-based, six-figure businessesWhat actually needs to be in place before you hire for contentHow to build clarity so your marketing finally creates momentum This is a calm, honest conversation about why marketing feels noisy instead of effective — and how to fix it without burning out or cycling through hires. 🧠 Resources MentionedIf you want to take the next step toward clarity and structure, these are designed to help: • The Business Instagram Playbook Step-by-step strategy to grow, position, and sell on Instagram 👉 https://arpisylvester.com/the-business-instagram-playbook/  • The TikTok Growth System Built for Business Owners Grow and monetize TikTok without showing your face 👉 https://arpisylvester.com/the-tiktok-growth-system-built-for-business-owners/%20  • The Instagram Growth Blueprint Masterclass A complete system for intentional growth, content, and conversions 👉 https://arpisylvester.com/the-instagram-growth-blueprint-masterclass/