128. I'M GOOD AT WHAT I DO... SO WHY IS BUSINESS STILL SO HARD
Thu Feb 05 2026
You're talented. Your clients love your work. So why does business still feel so hard? This episode explores the disconnect many creative entrepreneurs experience between being genuinely skilled at their craft and struggling to build a sustainable business. What I've discovered is that the very abilities that make you brilliant at your creative work are exactly the same skills that make the business element work, you're simply learning to apply them in a different way.
Key Moments: [00:00] The disconnect between your creative work and running the business side [03:48] Why creative and business skills aren't separate abilities [05:58] How understanding what matters translates from creative work to business strategy [09:27] The real reason talented creatives get stuck [10:47] Practical examples: applying your creative thinking to business growth [17:30] Why business frameworks designed for others don't work for creative minds [18:49] The Difference it makes
Notable Quotes: "The very same abilities you use to create brilliant work translate directly into the business side of what you do, but it's very easy not to necessarily see the connection."
Resources Mentioned: Read: This Week's Full Journal Post Listen to last week's episode: No One Talks About This Free Guide: Becoming Thoughtfully and Confidently Persistent Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: hello@philippacraddock.com Share Your Insights: Have you experienced a disconnect between your creative work and the business side of what you do. I'd love to hear how you're beginning to see the connection between your creative abilities and business skills. Send me a DM on Instagram I read and respond to every message.
Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Building successful creative businesses that feel true to who you are.
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You're talented. Your clients love your work. So why does business still feel so hard? This episode explores the disconnect many creative entrepreneurs experience between being genuinely skilled at their craft and struggling to build a sustainable business. What I've discovered is that the very abilities that make you brilliant at your creative work are exactly the same skills that make the business element work, you're simply learning to apply them in a different way. Key Moments: [00:00] The disconnect between your creative work and running the business side [03:48] Why creative and business skills aren't separate abilities [05:58] How understanding what matters translates from creative work to business strategy [09:27] The real reason talented creatives get stuck [10:47] Practical examples: applying your creative thinking to business growth [17:30] Why business frameworks designed for others don't work for creative minds [18:49] The Difference it makes Notable Quotes: "The very same abilities you use to create brilliant work translate directly into the business side of what you do, but it's very easy not to necessarily see the connection." Resources Mentioned: Read: This Week's Full Journal Post Listen to last week's episode: No One Talks About This Free Guide: Becoming Thoughtfully and Confidently Persistent Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: hello@philippacraddock.com Share Your Insights: Have you experienced a disconnect between your creative work and the business side of what you do. I'd love to hear how you're beginning to see the connection between your creative abilities and business skills. Send me a DM on Instagram I read and respond to every message. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Building successful creative businesses that feel true to who you are.