Episode #138 The Future of Spa Retail Marketing: Expert Tips from Greg Haines
Wed Feb 04 2026
In this episode of The SpaRetailer Podcast, host Megan Kendrick sits down with Greg Haines, CEO of Compass Digital, discussing digital marketing strategies and trends for the spa and hot tub industry. They delve into the importance of maintaining an up-to-date website and the increasing role of AI in digital marketing. Haines emphasizes practices such as using automations and segmentations in email marketing, and the value of working with either local or specialized national agencies. They also cover the significant role of AI and search engine adaptations, illustrating how businesses can optimize their online presence for 2026. The conversation further outlines budget considerations for marketing, the balance between awareness and lead generation efforts, and practical advice for using customer relationship management (CRM) tools effectively.
https://sparetailer.com/feed/podcast/
Show Notes with Timestamps:
00:00 Introduction and Casual Conversation01:34 End of Year Reflections02:33 Meeting Agenda and Playbook Discussion05:36 Podcast Introduction and Guest Background06:56 Greg’s Career Journey15:18 Digital Marketing Insights28:42 AI and Future Trends30:34 The Shift to AI in Search Engines31:07 Optimizing Websites for AI31:39 Importance of FAQs and Local Content32:37 Structured Data and Site Audits34:25 Custom GPTs for Clients37:12 AI in Business Operations45:23 Digital Marketing Strategies for 202655:00 Personal Insights and Experiences59:01 Engaging Content and Lead Generation
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In this episode of The SpaRetailer Podcast, host Megan Kendrick sits down with Greg Haines, CEO of Compass Digital, discussing digital marketing strategies and trends for the spa and hot tub industry. They delve into the importance of maintaining an up-to-date website and the increasing role of AI in digital marketing. Haines emphasizes practices such as using automations and segmentations in email marketing, and the value of working with either local or specialized national agencies. They also cover the significant role of AI and search engine adaptations, illustrating how businesses can optimize their online presence for 2026. The conversation further outlines budget considerations for marketing, the balance between awareness and lead generation efforts, and practical advice for using customer relationship management (CRM) tools effectively. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction and Casual Conversation01:34 End of Year Reflections02:33 Meeting Agenda and Playbook Discussion05:36 Podcast Introduction and Guest Background06:56 Greg’s Career Journey15:18 Digital Marketing Insights28:42 AI and Future Trends30:34 The Shift to AI in Search Engines31:07 Optimizing Websites for AI31:39 Importance of FAQs and Local Content32:37 Structured Data and Site Audits34:25 Custom GPTs for Clients37:12 AI in Business Operations45:23 Digital Marketing Strategies for 202655:00 Personal Insights and Experiences59:01 Engaging Content and Lead Generation