The Sales Secret: Building Trust that Converts
Sun Feb 01 2026
302: The Sales Secret: Building Trust that Converts Joining me on the podcast today is Kathy Pace. Kathy is a dynamic, high-energy coach who teaches sales through a lens of trust—trust in ourselves, trust in the process, and trust in the client's ability to clearly share what they want and need.
In this episode, we're reframing the sales conversation and exploring how trust transforms the entire experience, making it more authentic, effective, and enjoyable for everyone involved. Get ready for an energizing, insightful, and fun conversation about sales that just might change how you think about it.
Topics Mentioned: Trust in Pricing and Process
Confidence in execution
Human to human sales connection Key Thoughts: Trust in pricing and processes provides confidence for execution of the sales process.
Aggressive sales tactics can erode trust.
Human to human approach transforms client's lives rather than just closing a transaction.
ReCEPT (Relaxed, Connected, Engaging, Personalized, Transformational).
Contact Michele: Email: Team@ScarletThreadConsulting.com
Facebook: Scarlet Thread Consulting
Instagram: @ScarletThreadATL
Website: ScarletThreadConsulting.com
LinkedIn: Michele Williams
Contact Kathy: Email: kathy@kathypace.com
Instagram: @chattykathypace
LinkedIn: linkedin.com/in/kathycraggpace/
Website: kathypace.com
References and Resources: Work with Me
The Designers' Inner Circle - Become a Member Today
CFO2Go
Metrique Solutions
More
302: The Sales Secret: Building Trust that Converts Joining me on the podcast today is Kathy Pace. Kathy is a dynamic, high-energy coach who teaches sales through a lens of trust—trust in ourselves, trust in the process, and trust in the client's ability to clearly share what they want and need. In this episode, we're reframing the sales conversation and exploring how trust transforms the entire experience, making it more authentic, effective, and enjoyable for everyone involved. Get ready for an energizing, insightful, and fun conversation about sales that just might change how you think about it. Topics Mentioned: Trust in Pricing and Process Confidence in execution Human to human sales connection Key Thoughts: Trust in pricing and processes provides confidence for execution of the sales process. Aggressive sales tactics can erode trust. Human to human approach transforms client's lives rather than just closing a transaction. ReCEPT (Relaxed, Connected, Engaging, Personalized, Transformational). Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Kathy: Email: kathy@kathypace.com Instagram: @chattykathypace LinkedIn: linkedin.com/in/kathycraggpace/ Website: kathypace.com References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions