Stop Charging Too Little as a Designer – Do This Instead | EP 182
Tue Oct 14 2025
Charging $2,500 for branding might feel safe, but it’s actually the reason so many designers stay stuck. When you underprice your work, you attract the wrong clients, limit your growth, and start believing your own low rates. I know because I did it too. In this episode, I’ll show you how to break out of the $2K–$4K design trap and finally step into pricing that reflects your value. Whether you’re building a freelance design business or aiming to grow a profitable design studio, this conversation will help you raise design rates with confidence, land better graphic design clients, and start scaling your design business the smart way.
You will learn:
Why undervaluing your services keeps you stuck at low-level projectsThe shift that makes clients pay $10K+ without flinchingHow to package and price your signature design offerThe mindset you need to stop chasing cheap clients and start growing a design business that lasts
Grab a cup of coffee, your notes, and get ready to rethink how you price, sell, and grow as a designer.
And if you're tired of wasting time on invoices, tracking payments, or chasing overdue bills, check out FreshBooks. It’s the all-in-one invoicing and accounting software I use to stay organized and focus more on design - not admin.
Aventive Academy’s Resources:
From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Client Portal for Designers: https://aventiveacademy.com/client-portal/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
Mockup Magic: https://aventiveacademy.com/mockup-magic/
Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
More
Charging $2,500 for branding might feel safe, but it’s actually the reason so many designers stay stuck. When you underprice your work, you attract the wrong clients, limit your growth, and start believing your own low rates. I know because I did it too. In this episode, I’ll show you how to break out of the $2K–$4K design trap and finally step into pricing that reflects your value. Whether you’re building a freelance design business or aiming to grow a profitable design studio, this conversation will help you raise design rates with confidence, land better graphic design clients, and start scaling your design business the smart way. You will learn: Why undervaluing your services keeps you stuck at low-level projectsThe shift that makes clients pay $10K+ without flinchingHow to package and price your signature design offerThe mindset you need to stop chasing cheap clients and start growing a design business that lasts Grab a cup of coffee, your notes, and get ready to rethink how you price, sell, and grow as a designer. And if you're tired of wasting time on invoices, tracking payments, or chasing overdue bills, check out FreshBooks. It’s the all-in-one invoicing and accounting software I use to stay organized and focus more on design - not admin. Aventive Academy’s Resources: From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/ $12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/ Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/ Mockup Magic: https://aventiveacademy.com/mockup-magic/ Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ 12-Week Business Program for Designers: https://aventiveacademy.com/profit Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f The Creative CEO Accelerator: https://aventiveacademy.com/accelerator