#79: My Biggest Money Mess Yet, and the Financial Habits That Saved Me
Fri Feb 06 2026
In 2024, I seriously messed up the money side of my business and it came with a lot of stress, shame, and some very real consequences. But it also became one of the biggest periods of growth I’ve ever had as a business owner.
In this episode, I’m opening up about exactly what happened, what it taught me about managing my finances as a limited-company owner, and the mindset shifts that helped me move from “I’ve completely failed” to feeling steady, confident, and back in control.
🎧 Tune in to hear:
The money mistake I didn’t see comingWhy shame kept me stuck longerFinancial habits that changed everythingSeparating business money from personal moneyTrusting myself with bigger numbers💭 [5:43] “I can't tell you how much shame I felt when this happened…”
💭 [12:07] “That is so not the way that a successful business owner operates.”
💭 [16:15] “ No matter what situation you are in with money, it is never too late to start making positive changes.”
Links:
Free class happening Feb 12: AI Shortcuts for Soulful Sales in 2026Limited time: Get your free trial of the Soulful Sales Society MembershipQUICK LINKS:
👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way.
✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality.
🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.
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In 2024, I seriously messed up the money side of my business and it came with a lot of stress, shame, and some very real consequences. But it also became one of the biggest periods of growth I’ve ever had as a business owner. In this episode, I’m opening up about exactly what happened, what it taught me about managing my finances as a limited-company owner, and the mindset shifts that helped me move from “I’ve completely failed” to feeling steady, confident, and back in control. 🎧 Tune in to hear: The money mistake I didn’t see comingWhy shame kept me stuck longerFinancial habits that changed everythingSeparating business money from personal moneyTrusting myself with bigger numbers💭 [5:43] “I can't tell you how much shame I felt when this happened…” 💭 [12:07] “That is so not the way that a successful business owner operates.” 💭 [16:15] “ No matter what situation you are in with money, it is never too late to start making positive changes.” Links: Free class happening Feb 12: AI Shortcuts for Soulful Sales in 2026Limited time: Get your free trial of the Soulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.