128. The 4 buyer types explained (and how to create content that converts each one)
Tue Feb 03 2026
In today’s episode, I’m breaking down the four different buyer types and why understanding them can completely change the way you sell. Most business owners naturally sell to the buyer type they are, which means they’re unintentionally leaving other potential buyers out of the conversation. This episode gives a clear, practical overview of each buyer type, what motivates them to purchase, and how you can start speaking to all four through your sales pages, Instagram stories, emails, and direct messages—without feeling pushy or salesy.
What you'll learnWhy most business owners only sell to one or two buyer types without realizing itHow understanding buyer psychology reduces objections before they happenThe key motivations behind analytical, amiable, driver, and expressive buyersWhat each buyer type needs to see in order to feel confident purchasingHow to layer all four buyer types into your content without creating separate strategies
Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads
Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!
Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format a href="https://myanichol.com/podcast/" rel="noopener noreferrer"...
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In today’s episode, I’m breaking down the four different buyer types and why understanding them can completely change the way you sell. Most business owners naturally sell to the buyer type they are, which means they’re unintentionally leaving other potential buyers out of the conversation. This episode gives a clear, practical overview of each buyer type, what motivates them to purchase, and how you can start speaking to all four through your sales pages, Instagram stories, emails, and direct messages—without feeling pushy or salesy. What you'll learnWhy most business owners only sell to one or two buyer types without realizing itHow understanding buyer psychology reduces objections before they happenThe key motivations behind analytical, amiable, driver, and expressive buyersWhat each buyer type needs to see in order to feel confident purchasingHow to layer all four buyer types into your content without creating separate strategies Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format a href="https://myanichol.com/podcast/" rel="noopener noreferrer"...