Carson Left His Solo Real Estate Business To Join The Larkin Group — Here's What Changed
Sat Feb 07 2026
Are you a solo real estate agent feeling the grind? Former golf pro Carson Jones left his successful solo business to become our Director of Operations—and he's never looked back. Here's why structure beat hustle, what actually changed when he joined a team, and how the same mental game that separates contenders on the course fuels consistent results in real estate.
The Solo Agent Trap:
Real estate has the lowest barrier to entry of any licensed profession, which creates a flood of part-time competition and makes it the "hardest easy business" in America. You can get your license in weeks, but building a sustainable, profitable business as a solo agent? That's where most people stall—or burn out completely.
Carson walks through his transition from Half Moon Bay golf life and a premium club shop to building repeatable systems that help agents do their best work. The throughline is simple: structure beats hustle alone, and a strong team makes the hard work worth it.
What Changed When He Joined A Team:
We get candid about Place, our business partner—not a brokerage, but a framework that forces clarity with real P&L reviews, coaching, and leadership rigor. No fluff, no fake "family" culture, just accountability that makes you better. The result? Remove chaos, double down on your strengths, and measure everything that matters.
Carson opens up about the qualifier mindset—how thinking about the magnitude of the moment ruins execution—and how that maps directly to prospecting, negotiations, and client service. Two agents on our team ran a 1,000-dial challenge and came back sharper, proving that volume, empathy, and calm under pressure create opportunities that "vibes" and vision boards never will.
Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!
P. 435-291-5443
E. sales@gostgeorge.com
Web: www.GoStGeorge.com
Insta: https://www.instagram.com/larkingroup
FB: https://www.facebook.com/StGeorgeExperts
🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.
📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.
💈 What? Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!
📻 Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate
🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/
🔍 SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/
🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue
[00:00:00] Warm Welcome And Golf Weather
[00:06:15] Place Partnership And Hiring A Leader
[00:10:20] Why Teams Beat Going Solo
[00:17:10] From Luxury Clubs To Real Estate
[00:22:05] Prospecting Challenge And Grit
[00:24:00] How To Connect With The Larkin Group
More
Are you a solo real estate agent feeling the grind? Former golf pro Carson Jones left his successful solo business to become our Director of Operations—and he's never looked back. Here's why structure beat hustle, what actually changed when he joined a team, and how the same mental game that separates contenders on the course fuels consistent results in real estate. The Solo Agent Trap: Real estate has the lowest barrier to entry of any licensed profession, which creates a flood of part-time competition and makes it the "hardest easy business" in America. You can get your license in weeks, but building a sustainable, profitable business as a solo agent? That's where most people stall—or burn out completely. Carson walks through his transition from Half Moon Bay golf life and a premium club shop to building repeatable systems that help agents do their best work. The throughline is simple: structure beats hustle alone, and a strong team makes the hard work worth it. What Changed When He Joined A Team: We get candid about Place, our business partner—not a brokerage, but a framework that forces clarity with real P&L reviews, coaching, and leadership rigor. No fluff, no fake "family" culture, just accountability that makes you better. The result? Remove chaos, double down on your strengths, and measure everything that matters. Carson opens up about the qualifier mindset—how thinking about the magnitude of the moment ruins execution—and how that maps directly to prospecting, negotiations, and client service. Two agents on our team ran a 1,000-dial challenge and came back sharper, proving that volume, empathy, and calm under pressure create opportunities that "vibes" and vision boards never will. Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443 E. sales@gostgeorge.com Web: www.GoStGeorge.com Insta: https://www.instagram.com/larkingroup FB: https://www.facebook.com/StGeorgeExperts 🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors. 📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈 What? Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it! 📻 Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate 🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/ 🔍 SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue [00:00:00] Warm Welcome And Golf Weather [00:06:15] Place Partnership And Hiring A Leader [00:10:20] Why Teams Beat Going Solo [00:17:10] From Luxury Clubs To Real Estate [00:22:05] Prospecting Challenge And Grit [00:24:00] How To Connect With The Larkin Group