Market Momentum: 2026 Housing Outlook
Tue Feb 03 2026
The market finally feels like a market again—more choices, smarter buyers, and real negotiations that reward accuracy over adrenaline. We sat down with real estate analyst and regional vice president for Howard Hanna Allen Tate, Tony Jarrett to unpack where 2025 left us and how to play offense in 2026 without chasing headlines or hoping for miracles.
Inventory is climbing across the Carolinas, but it’s not a free-for-all. We break down the split reality most people miss: a fast lane for well-prepped, well-priced homes that go under contract in roughly two months, and a slow lane for wishful listings that sit for four months with mounting reductions. You’ll hear why delistings have surged, why fall-throughs are up to 10–12 percent in some pockets, and how property condition has overtaken appraisals as the number one deal killer. If you want to sell quickly and for more, the playbook is simple: price to the active set, stage and fix what matters, and consider targeted concessions like rate buydowns.
We also tackle appreciation, affordability, and rates with context that actually helps. Expect steady two to four percent price growth, healthier months of supply, and mortgage rates flirting with the fives—enough to pull millions off the sidelines. Builders are winning with incentives; resale sellers who package similar offers are meeting intentional buyers where they are. For first-time buyers, layered financing and credible condition beat shiny headlines. For boomers holding big equity, we lay out honest strategies to bridge the renovation gap and trade up, down, or closer to work as remote policies shift.
If you’re an agent, your edge is education and consistency: weekly reviews of the active competition, micro-market updates to your database, and clear scripts that anchor decisions in today’s numbers. If you’re a buyer or seller, the path is straightforward—make moves when life needs it, not when the news cycle shouts. We’re here with the data, the context, and a plan you can use on your next appointment or your next offer.
Enjoyed this conversation? Follow the show, share it with a colleague or friend, and leave a quick review so more people can turn data into smart decisions.
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The market finally feels like a market again—more choices, smarter buyers, and real negotiations that reward accuracy over adrenaline. We sat down with real estate analyst and regional vice president for Howard Hanna Allen Tate, Tony Jarrett to unpack where 2025 left us and how to play offense in 2026 without chasing headlines or hoping for miracles. Inventory is climbing across the Carolinas, but it’s not a free-for-all. We break down the split reality most people miss: a fast lane for well-prepped, well-priced homes that go under contract in roughly two months, and a slow lane for wishful listings that sit for four months with mounting reductions. You’ll hear why delistings have surged, why fall-throughs are up to 10–12 percent in some pockets, and how property condition has overtaken appraisals as the number one deal killer. If you want to sell quickly and for more, the playbook is simple: price to the active set, stage and fix what matters, and consider targeted concessions like rate buydowns. We also tackle appreciation, affordability, and rates with context that actually helps. Expect steady two to four percent price growth, healthier months of supply, and mortgage rates flirting with the fives—enough to pull millions off the sidelines. Builders are winning with incentives; resale sellers who package similar offers are meeting intentional buyers where they are. For first-time buyers, layered financing and credible condition beat shiny headlines. For boomers holding big equity, we lay out honest strategies to bridge the renovation gap and trade up, down, or closer to work as remote policies shift. If you’re an agent, your edge is education and consistency: weekly reviews of the active competition, micro-market updates to your database, and clear scripts that anchor decisions in today’s numbers. If you’re a buyer or seller, the path is straightforward—make moves when life needs it, not when the news cycle shouts. We’re here with the data, the context, and a plan you can use on your next appointment or your next offer. Enjoyed this conversation? Follow the show, share it with a colleague or friend, and leave a quick review so more people can turn data into smart decisions.