The Anti Hustle Business Model More Women Need to Know About
Mon Feb 02 2026
What if success didn’t mean burnout?
In this episode, we’re talking about building a business that works for you, not against you. If you’ve ever felt resistance to hustle culture, rigid 9–5 structures, or the idea that growth has to come at the expense of your wellbeing, this conversation is for you.
Sam shares her journey of creating a home-based domestic cleaning business designed around flexibility, and how that business later evolved into a franchising model that allows other women to build sustainable, values-led businesses in their own way.
We talk honestly about courage, limiting beliefs, emotional regulation as a founder, self-validation, and what it really looks like to design work around your life (especially as a mum), rather than forcing your life to fit your work.
This episode is especially for anyone who wants to create a business that feels aligned, calm, and supportive without buying into hustle culture.
Timestamps
00:01:00 – The backstory: how the business began and why flexibility mattered from day one
00:06:00 – How did you find the courage to do it your own way?
00:12:30 – Limiting beliefs that show up as you grow
00:15:00 – How to regulate your emotions and stay sane as a founder
00:19:30 – Learning to self-validate instead of seeking external approval
00:28:00 – Being a founder mum
00:31:00 – Work-life balance (what it actually looks like)
00:37:00 – Franchising: a different way to grow
00:53:00 – What I wish I knew before getting into franchising
Connect with Sam
Linkedin : https://www.linkedin.com/in/sam-acton/
Domestic Angels: https://domestic-angels.com
Connect with Me / The Podcast
Podcast Instagram: @reclaimingbossy
Podcast TikTok: @reclaimingbossy
My Instagram: @maahika.s
My TikTok: @maahika.s
For collaborations and inquiries:
team@empowersoundsmedia.com
More
What if success didn’t mean burnout? In this episode, we’re talking about building a business that works for you, not against you. If you’ve ever felt resistance to hustle culture, rigid 9–5 structures, or the idea that growth has to come at the expense of your wellbeing, this conversation is for you. Sam shares her journey of creating a home-based domestic cleaning business designed around flexibility, and how that business later evolved into a franchising model that allows other women to build sustainable, values-led businesses in their own way. We talk honestly about courage, limiting beliefs, emotional regulation as a founder, self-validation, and what it really looks like to design work around your life (especially as a mum), rather than forcing your life to fit your work. This episode is especially for anyone who wants to create a business that feels aligned, calm, and supportive without buying into hustle culture. Timestamps 00:01:00 – The backstory: how the business began and why flexibility mattered from day one 00:06:00 – How did you find the courage to do it your own way? 00:12:30 – Limiting beliefs that show up as you grow 00:15:00 – How to regulate your emotions and stay sane as a founder 00:19:30 – Learning to self-validate instead of seeking external approval 00:28:00 – Being a founder mum 00:31:00 – Work-life balance (what it actually looks like) 00:37:00 – Franchising: a different way to grow 00:53:00 – What I wish I knew before getting into franchising Connect with Sam Linkedin : https://www.linkedin.com/in/sam-acton/ Domestic Angels: https://domestic-angels.com Connect with Me / The Podcast Podcast Instagram: @reclaimingbossy Podcast TikTok: @reclaimingbossy My Instagram: @maahika.s My TikTok: @maahika.s For collaborations and inquiries: team@empowersoundsmedia.com