Behind the Scenes: My Most Successful Launch Event (1,100 Sign-Ups in 7 Days)
Fri Feb 06 2026
In this episode, Sam Garcia pulls back the curtain on Money On Repeat, her most successful free launch event to date. She walks through the entire process—from the initial spark of New Year energy in January 2026 to signing up 1,100 people with only 7 days of promotion and 3 emails.
You'll hear about how an Instagram Stories poll revealed what her audience was really craving (spoiler: predictable monthly revenue), why she decided to do a 5-day live experience instead of her usual prerecorded workshop, and the importance of finding an "anchor story" that makes your content remarkable and shareable.
Sam also shares her creative process for naming the event, why she did a solo river photoshoot with a tripod for fresh branding, and the logistics of running daily trainings, office hours, and a popup Facebook group—all while taking care of herself throughout the launch.
Plus, she reveals her conversion insights from opening the membership during the early bird period, what she'll change for the next launch in March, and why making direct connections between your free event and sales results feels so satisfying.
If you're planning a launch or wondering how to create free events that actually convert, this episode is packed with practical insights and behind-the-scenes wisdom.
Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?
Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.
🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe
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In this episode, Sam Garcia pulls back the curtain on Money On Repeat, her most successful free launch event to date. She walks through the entire process—from the initial spark of New Year energy in January 2026 to signing up 1,100 people with only 7 days of promotion and 3 emails. You'll hear about how an Instagram Stories poll revealed what her audience was really craving (spoiler: predictable monthly revenue), why she decided to do a 5-day live experience instead of her usual prerecorded workshop, and the importance of finding an "anchor story" that makes your content remarkable and shareable. Sam also shares her creative process for naming the event, why she did a solo river photoshoot with a tripod for fresh branding, and the logistics of running daily trainings, office hours, and a popup Facebook group—all while taking care of herself throughout the launch. Plus, she reveals her conversion insights from opening the membership during the early bird period, what she'll change for the next launch in March, and why making direct connections between your free event and sales results feels so satisfying. If you're planning a launch or wondering how to create free events that actually convert, this episode is packed with practical insights and behind-the-scenes wisdom. Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint? Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm. 🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe