How AI helps the McLaren F1 Team make every second count
Wed Nov 12 2025
The world record for fastest pit stop—a mere 1.8 seconds—was set by the McLaren F1 Team at the Qatar Grand Prix in 2023. It’s an incredible feat of speed and choreography; a pit stop that fast can’t happen without a team of people operating at peak human performance. But as Dan Keyworth explains, AI plays a crucial role, too. As the Director of Business Technology at McLaren Racing, Dan is responsible for helping the whole team perform at their best—and that starts with having the right tools. Whether it’s the firehose of sensor data coming off a race car, video analysis of the pit crew in action, or marketing analytics for the next Grand Prix, AI helps the McLaren F1 Team make the right decisions—and make them fast.
On this episode, Dan talks about the importance of getting simple answers from complex data, how they use Dropbox Dash, and why we shouldn’t think of AI as labor replacement so much as laborious replacement.
You can learn more about the McLaren F1 Team at mclaren.com/racing/formula-1. And if you haven’t already seen it, be sure to watch their world record pit stop at youtube.com/watch?v=tRBOiq-Q6_s. Seriously, it’s blink-and-you’ll-miss-it fast.
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Working Smarter is brought to you by Dropbox Dash—the AI universal search and knowledge management tool from Dropbox. Learn more at workingsmarter.ai/dash
You can listen to more episodes of Working Smarter on Apple Podcasts, Spotify, YouTube Music, Amazon Music, or wherever you get your podcasts. To read more stories and past interviews, visit workingsmarter.ai
This show would not be possible without the talented team at Cosmic Standard: producer Dominic Girard, sound engineer Aja Simpson, technical director Jacob Winik, and executive producer Eliza Smith. Special thanks to our illustrators Justin Tran and Fanny Luor, marketing consultant Meggan Ellingboe, and editorial support from Catie Keck. Our theme song was composed by Doug Stuart. Working Smarter is hosted by Matthew Braga. Thanks for listening!
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The world record for fastest pit stop—a mere 1.8 seconds—was set by the McLaren F1 Team at the Qatar Grand Prix in 2023. It’s an incredible feat of speed and choreography; a pit stop that fast can’t happen without a team of people operating at peak human performance. But as Dan Keyworth explains, AI plays a crucial role, too. As the Director of Business Technology at McLaren Racing, Dan is responsible for helping the whole team perform at their best—and that starts with having the right tools. Whether it’s the firehose of sensor data coming off a race car, video analysis of the pit crew in action, or marketing analytics for the next Grand Prix, AI helps the McLaren F1 Team make the right decisions—and make them fast. On this episode, Dan talks about the importance of getting simple answers from complex data, how they use Dropbox Dash, and why we shouldn’t think of AI as labor replacement so much as laborious replacement. You can learn more about the McLaren F1 Team at mclaren.com/racing/formula-1. And if you haven’t already seen it, be sure to watch their world record pit stop at youtube.com/watch?v=tRBOiq-Q6_s. Seriously, it’s blink-and-you’ll-miss-it fast. ~ ~ ~ Working Smarter is brought to you by Dropbox Dash—the AI universal search and knowledge management tool from Dropbox. Learn more at workingsmarter.ai/dash You can listen to more episodes of Working Smarter on Apple Podcasts, Spotify, YouTube Music, Amazon Music, or wherever you get your podcasts. To read more stories and past interviews, visit workingsmarter.ai This show would not be possible without the talented team at Cosmic Standard: producer Dominic Girard, sound engineer Aja Simpson, technical director Jacob Winik, and executive producer Eliza Smith. Special thanks to our illustrators Justin Tran and Fanny Luor, marketing consultant Meggan Ellingboe, and editorial support from Catie Keck. Our theme song was composed by Doug Stuart. Working Smarter is hosted by Matthew Braga. Thanks for listening!