179: Financial Clarity Expert Linda Hunt: Stop Undercharging: The Real Reason Pricing Feels So Hard
Sat Jan 24 2026
Why confident entrepreneurs still hesitate when they say their price
You know your worth. You've got the credentials, the experience, the client results. And yet when it comes time to say your rate, there's that pause. That moment where your voice almost wobbles.
If this sounds familiar, you're not alone. And according to financial clarity expert Linda Hunt, it's not actually a confidence problem.
In this episode, Linda (Founder of SumSolutions) shares what she discovered after years of being overworked, underpaid, and wondering why the numbers never seemed to match the effort. She walks us through the framework that helped her move from burnout to alignment, and why pricing has less to do with spreadsheets and more to do with feeling safe.
We talk about:
📌Why undercharging often has nothing to do with numbers (it's a nervous system issue)
📌How your body influences the way you speak about money—and what to do about it
📌Why time is your most valuable asset and how most of us are miscalculating it
📌The shift from trading hours to pricing for transformation
📌What it actually looks like to build a business that honours rest, not just revenue
Linda's got a book coming out called The Money Conversation, and this episode gives you a preview of the mindset shifts that make sustainable pricing possible.
This one's for you if you're ready to stop hustling harder just to stay afloat and start building something that actually supports your life.
Listen or watch now → https://youtu.be/lZ5JSdOCvgQ
Connect with Linda: https://www.linkedin.com/in/lindaahunt/
👉 Learn more about Linda’s work and her Perfect Pricing Formula at SumSolutions.com
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Why confident entrepreneurs still hesitate when they say their price You know your worth. You've got the credentials, the experience, the client results. And yet when it comes time to say your rate, there's that pause. That moment where your voice almost wobbles. If this sounds familiar, you're not alone. And according to financial clarity expert Linda Hunt, it's not actually a confidence problem. In this episode, Linda (Founder of SumSolutions) shares what she discovered after years of being overworked, underpaid, and wondering why the numbers never seemed to match the effort. She walks us through the framework that helped her move from burnout to alignment, and why pricing has less to do with spreadsheets and more to do with feeling safe. We talk about: 📌Why undercharging often has nothing to do with numbers (it's a nervous system issue) 📌How your body influences the way you speak about money—and what to do about it 📌Why time is your most valuable asset and how most of us are miscalculating it 📌The shift from trading hours to pricing for transformation 📌What it actually looks like to build a business that honours rest, not just revenue Linda's got a book coming out called The Money Conversation, and this episode gives you a preview of the mindset shifts that make sustainable pricing possible. This one's for you if you're ready to stop hustling harder just to stay afloat and start building something that actually supports your life. Listen or watch now → https://youtu.be/lZ5JSdOCvgQ Connect with Linda: https://www.linkedin.com/in/lindaahunt/ 👉 Learn more about Linda’s work and her Perfect Pricing Formula at SumSolutions.com