Why Bold Ideas Still Matter: Authentic Storytelling with Words From The Woods
Fri Nov 21 2025
In this episode of Fireside, Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words From The Woods — a Portland, Maine creative agency known for bold ideas, human-centered storytelling, and work that resonates far beyond the algorithm.
Together, we explore why bold creative thinking still matters in a world obsessed with metrics, dashboards, and constant optimization. We dig into what happens when you return to the heart of storytelling, lead with curiosity instead of ego, and protect the human element that often gets lost when everything becomes a data point.
We also reflect on nearly eight years of growing alongside each other — from early shared clients to the trust, honesty, and no-nonsense collaboration that has shaped our work ever since. It’s the kind of advertising partnership that reminds you why this industry can be meaningful, and why the relationships behind the work matter just as much as the work itself.
If you’re interested in creative strategy, brand storytelling, media planning, or simply what it takes to build genuine partnerships in this industry, this conversation is one worth pulling up a chair for.
You can learn more about Words From The Woods and explore their work at: https://wftw.me
Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)
Learn more about Campfire Consulting
Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.
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In this episode of Fireside, Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words From The Woods — a Portland, Maine creative agency known for bold ideas, human-centered storytelling, and work that resonates far beyond the algorithm. Together, we explore why bold creative thinking still matters in a world obsessed with metrics, dashboards, and constant optimization. We dig into what happens when you return to the heart of storytelling, lead with curiosity instead of ego, and protect the human element that often gets lost when everything becomes a data point. We also reflect on nearly eight years of growing alongside each other — from early shared clients to the trust, honesty, and no-nonsense collaboration that has shaped our work ever since. It’s the kind of advertising partnership that reminds you why this industry can be meaningful, and why the relationships behind the work matter just as much as the work itself. If you’re interested in creative strategy, brand storytelling, media planning, or simply what it takes to build genuine partnerships in this industry, this conversation is one worth pulling up a chair for. You can learn more about Words From The Woods and explore their work at: https://wftw.me Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.