How Your Nap Spot on the Couch Affects Your Business Success
Wed Jan 28 2026
After getting flooded with AI-generated guest pitch emails, Susan and Lany decided to remind everyone what Rooted in Revenue is really about. It's not just about making money. Everything you do impacts your revenue: your sleep patterns, your workspace, your team, even that specific spot on your couch where you always fall asleep. The podcast is about how to keep money from draining out of your business through inefficiency, procrastination, and all those hidden time thieves you don't even notice.
Neither Susan nor Lany went to college. They learned to run businesses by working in businesses, making mistakes, and course-correcting. The education system doesn't teach you who to hire first, when to buy the domain, or that you probably don't need a 40-page business plan. Real business transformation takes 9-12 months, not 30 days, because you need space to think, innovate, and rediscover the joy you'd forgotten about. Time is your real currency, and everything is rooted in revenue.
TIMESTAMPS
00:45 - Why they started Rooted in Revenue several years ago
01:45 - Everything impacts your revenue: systems, processes, efficiency
02:30 - You're an athlete in your business: how is the athlete performing?
03:30 - The education system doesn't teach you how to run a business
07:15 - Small Business Development Centers (SBDC) and their limitations
08:15 - The problem with business plan obsession
11:45 - The biggest deficit: time, not money
13:15 - The trap of creating vs. implementing with AI tools
13:45 - The Love-Hate-Delegate framework
17:30 - Using spreadsheets with formulas to track tasks
23:30 - Nine to twelve month process vs. 30-day overwhelm
24:30 - The plan is never the plan: it's a concept
25:45 - Rediscovering joy and forgotten talents
26:30 - Cheryl Walsh's Laguna's underwater mermaid photography metaphor
27:30 - What you say vs. what the team says vs. what consultants find
28:00 - Bringing back the original spark
28:15 - Lany's six-week Chaos Cleanse Facebook group
29:00 - Reviewing old course materials for new insights
29:30 - Keeping materials in a "Stuff I Learned" folder to revisit and search
More
After getting flooded with AI-generated guest pitch emails, Susan and Lany decided to remind everyone what Rooted in Revenue is really about. It's not just about making money. Everything you do impacts your revenue: your sleep patterns, your workspace, your team, even that specific spot on your couch where you always fall asleep. The podcast is about how to keep money from draining out of your business through inefficiency, procrastination, and all those hidden time thieves you don't even notice. Neither Susan nor Lany went to college. They learned to run businesses by working in businesses, making mistakes, and course-correcting. The education system doesn't teach you who to hire first, when to buy the domain, or that you probably don't need a 40-page business plan. Real business transformation takes 9-12 months, not 30 days, because you need space to think, innovate, and rediscover the joy you'd forgotten about. Time is your real currency, and everything is rooted in revenue. TIMESTAMPS 00:45 - Why they started Rooted in Revenue several years ago 01:45 - Everything impacts your revenue: systems, processes, efficiency 02:30 - You're an athlete in your business: how is the athlete performing? 03:30 - The education system doesn't teach you how to run a business 07:15 - Small Business Development Centers (SBDC) and their limitations 08:15 - The problem with business plan obsession 11:45 - The biggest deficit: time, not money 13:15 - The trap of creating vs. implementing with AI tools 13:45 - The Love-Hate-Delegate framework 17:30 - Using spreadsheets with formulas to track tasks 23:30 - Nine to twelve month process vs. 30-day overwhelm 24:30 - The plan is never the plan: it's a concept 25:45 - Rediscovering joy and forgotten talents 26:30 - Cheryl Walsh's Laguna's underwater mermaid photography metaphor 27:30 - What you say vs. what the team says vs. what consultants find 28:00 - Bringing back the original spark 28:15 - Lany's six-week Chaos Cleanse Facebook group 29:00 - Reviewing old course materials for new insights 29:30 - Keeping materials in a "Stuff I Learned" folder to revisit and search