Buyers in 2026 want this
Thu Jan 08 2026
Buyers in 2026 are not the same as they were last year.
They’re moving faster, making decisions quicker, and trusting sooner. And if you’re still selling like it’s 2020 — warming people up for six months, waiting for a “ready” buyer, obsessing over perfect funnels — you’re going to get left behind.
In this episode, I’m breaking down the biggest psychological shifts I’m seeing in real time — and how you can adapt your sales process to match. This isn’t about trendy tactics. It’s about human behavior. And when you understand how people buy now, everything clicks faster.
What I Cover:Why information overload is leading to faster decisions — not hesitationHow “trust compression” is changing the way people buyWhy urgency and relatability beat polish and perfection every timeWhat you need to say to cover every buyer type in your audienceKey Psychology Shifts in 2026:⚡ Faster Decisions → They already know what they want. They’re choosing who to buy from.
⏳ Trust Compression → People build trust in minutes. One moment of resonance > months of nurturing.
🔥 Urgency & Relatability Beat Perfection → Your perfect sales page won’t convert like your messy story will.
What to Do Now:✅ Tighten your trust runway — Can someone binge you in 15 minutes and say yes?
✅ Build urgency — Not fake scarcity, but real consequences for staying stuck
✅ Show your humanity — The real you sells faster than your polished script
✅ Speak to all 4 buyer types:
– Quick buyers → urgency
– Analytical buyers → clarity
– Relational buyers → safety
– Skeptical buyers → proof
The Mindset Shift:Buyers are done waiting. They don’t need to be “warmed up.”
They need one moment of trust. One flash of connection. One reason to move.
My job this year isn’t to chase them — it’s to meet them exactly where they already are.
Ready to Decode Your Buyers?If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).
Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:
The 4 core buyer types (and how to sell to each one)Why your sales tactics aren’t landing — and how to fix themReal-world strategies to close more clients without changing your entire offerYou don’t need better copy. You need to know who’s reading it.
Let’s ConnectInstagram: @meghan.lamle
https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
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Buyers in 2026 are not the same as they were last year. They’re moving faster, making decisions quicker, and trusting sooner. And if you’re still selling like it’s 2020 — warming people up for six months, waiting for a “ready” buyer, obsessing over perfect funnels — you’re going to get left behind. In this episode, I’m breaking down the biggest psychological shifts I’m seeing in real time — and how you can adapt your sales process to match. This isn’t about trendy tactics. It’s about human behavior. And when you understand how people buy now, everything clicks faster. What I Cover:Why information overload is leading to faster decisions — not hesitationHow “trust compression” is changing the way people buyWhy urgency and relatability beat polish and perfection every timeWhat you need to say to cover every buyer type in your audienceKey Psychology Shifts in 2026:⚡ Faster Decisions → They already know what they want. They’re choosing who to buy from. ⏳ Trust Compression → People build trust in minutes. One moment of resonance > months of nurturing. 🔥 Urgency & Relatability Beat Perfection → Your perfect sales page won’t convert like your messy story will. What to Do Now:✅ Tighten your trust runway — Can someone binge you in 15 minutes and say yes? ✅ Build urgency — Not fake scarcity, but real consequences for staying stuck ✅ Show your humanity — The real you sells faster than your polished script ✅ Speak to all 4 buyer types: – Quick buyers → urgency – Analytical buyers → clarity – Relational buyers → safety – Skeptical buyers → proof The Mindset Shift:Buyers are done waiting. They don’t need to be “warmed up.” They need one moment of trust. One flash of connection. One reason to move. My job this year isn’t to chase them — it’s to meet them exactly where they already are. Ready to Decode Your Buyers?If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead). Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn: The 4 core buyer types (and how to sell to each one)Why your sales tactics aren’t landing — and how to fix themReal-world strategies to close more clients without changing your entire offerYou don’t need better copy. You need to know who’s reading it. Let’s ConnectInstagram: @meghan.lamle https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer Loved this episode? Leave a review and share with a business bestie who’s ready to scale. New episodes drop weekly — hit follow so you never miss a strategy that could change your business. Support the show!