Inbox to Income: Using Email to Build Trust and Get Leads
Sun Oct 26 2025
Your socials look great, your website is live… but when was the last time you actually emailed your database?
In this episode, we’re diving into all things email marketing for real estate and property management businesses — from fixing database chaos to crafting emails people actually want to open (and act on).
We break down what’s working in our own email marketing, why your CRM might be letting you down, and how to make email part of your content and conversion strategy without sounding spammy.
If you’ve got a database full of leads just sitting there collecting dust, this is your sign to clean it up, show up, and start making email work for you.
We Talked About
Why most real estate databases are totally underusedThe fear of “emailing too much” and how to move past itHow to segment your data properly (and why most CRMs suck at it)The types of emails that actually get replies and leadsWhat open rates and click rates to aim forWhy unsubscribes aren’t a bad thingHow to re-engage a ghosted listWhat to send (other than just listed and newsletters)Creating a weekly email system that doesn’t suck your timeUsing email + ads + socials to become unmissableChapters
[00:00] Welcome: Why we’re finally taking email seriously
[01:30] Our biggest email wins (and open rate glow-ups)
[03:00] Targeted subject lines, click-worthy content
[04:00] Smart examples that drove leads and replies
[06:00] Why email still works — when done right
[07:00] The biggest database mistake we see everywhere
[09:00] CRM chaos and poor segmentation
[11:00] The 9-word email and why it works
[13:00] Stop overthinking unsubscribes
[15:00] Metrics that actually matter
[17:00] You already have the leads. Start warming them up
[18:00] What to send weekly that isn’t a newsletter
[20:00] How to make email your new content system
[23:00] Personalised over pretty: what gets opened
[26:00] Welcome sequences, nurture flows and trust builders
[28:00] Using your list for Facebook ads
[29:00] Homework: Audit, segment and show up consistently
Free Download
The Ultimate Personal Branding Blueprint
A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business.
👉 Download the guide
The Brand Lab
Marketing made easier for real estate pros
Brand Lab is your shortcut to better content, stronger branding and more leads.
👉 Join now
With your hosts:
Jessica Whatman, founder of AgentSync
Hermione Gardiner, founder of Sidekick
More
Your socials look great, your website is live… but when was the last time you actually emailed your database? In this episode, we’re diving into all things email marketing for real estate and property management businesses — from fixing database chaos to crafting emails people actually want to open (and act on). We break down what’s working in our own email marketing, why your CRM might be letting you down, and how to make email part of your content and conversion strategy without sounding spammy. If you’ve got a database full of leads just sitting there collecting dust, this is your sign to clean it up, show up, and start making email work for you. We Talked About Why most real estate databases are totally underusedThe fear of “emailing too much” and how to move past itHow to segment your data properly (and why most CRMs suck at it)The types of emails that actually get replies and leadsWhat open rates and click rates to aim forWhy unsubscribes aren’t a bad thingHow to re-engage a ghosted listWhat to send (other than just listed and newsletters)Creating a weekly email system that doesn’t suck your timeUsing email + ads + socials to become unmissableChapters [00:00] Welcome: Why we’re finally taking email seriously [01:30] Our biggest email wins (and open rate glow-ups) [03:00] Targeted subject lines, click-worthy content [04:00] Smart examples that drove leads and replies [06:00] Why email still works — when done right [07:00] The biggest database mistake we see everywhere [09:00] CRM chaos and poor segmentation [11:00] The 9-word email and why it works [13:00] Stop overthinking unsubscribes [15:00] Metrics that actually matter [17:00] You already have the leads. Start warming them up [18:00] What to send weekly that isn’t a newsletter [20:00] How to make email your new content system [23:00] Personalised over pretty: what gets opened [26:00] Welcome sequences, nurture flows and trust builders [28:00] Using your list for Facebook ads [29:00] Homework: Audit, segment and show up consistently Free Download The Ultimate Personal Branding Blueprint A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business. 👉 Download the guide The Brand Lab Marketing made easier for real estate pros Brand Lab is your shortcut to better content, stronger branding and more leads. 👉 Join now With your hosts: Jessica Whatman, founder of AgentSync Hermione Gardiner, founder of Sidekick