She Built a 40-SDR Team Booking 10,000+ Meetings a Year
Thu Dec 11 2025
How do you scale an SDR team to 40 reps, book over 10,000 meetings a year, and help a company grow toward a $100M valuation?Alla Ivanova did exactly that as Head of SDR at Belkins - building the systems, cowaching structure, and performance culture behind one of the highest-output SDR organizations in the world.In this episode, Alla breaks down what SDR leadership looks like in 2025: how to hire the right people, turn them into top performers, and use data + process to take an SDR org from chaos to predictable pipeline.We talked about: ✅ How she scaled Belkins from a handful of SDRs to a 40-person team ✅ The system behind 10,000+ meetings per year ✅ What top performers do daily - and how to replicate it ✅ Why SDRs today must be tech-savvy and multi-channel ✅ How to hire SDRs with the right mindset & analytical skills ✅ Why SDRs are becoming go-to-market strategists, not just “meeting setters” ✅ The habits, tools, and coaching frameworks that actually drive results
Connect with Alla: / ivanovaalla Connect with Stefan: / stefan-conic
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How do you scale an SDR team to 40 reps, book over 10,000 meetings a year, and help a company grow toward a $100M valuation?Alla Ivanova did exactly that as Head of SDR at Belkins - building the systems, cowaching structure, and performance culture behind one of the highest-output SDR organizations in the world.In this episode, Alla breaks down what SDR leadership looks like in 2025: how to hire the right people, turn them into top performers, and use data + process to take an SDR org from chaos to predictable pipeline.We talked about: ✅ How she scaled Belkins from a handful of SDRs to a 40-person team ✅ The system behind 10,000+ meetings per year ✅ What top performers do daily - and how to replicate it ✅ Why SDRs today must be tech-savvy and multi-channel ✅ How to hire SDRs with the right mindset & analytical skills ✅ Why SDRs are becoming go-to-market strategists, not just “meeting setters” ✅ The habits, tools, and coaching frameworks that actually drive results Connect with Alla: / ivanovaalla Connect with Stefan: / stefan-conic