Show Me the Way to Ice Cream’s Coolest Glow-Up with Little Moons' Vivien Wong
Tue Apr 29 2025
Vivien Wong is the co-founder of Little Moons, the cult brand that transformed a niche Japanese dessert into a household name. A bold disruptor in the global ice cream market, Vivien is a finalist for the 2025 Veuve Clicquot Bold Woman Award.
In this episode, we explore Vivien’s remarkable journey from helping in her mother’s bakery to founding one of the UK’s most talked-about brands. She reflects on the importance of female role models, what starting her own business has brought her personally and professionally, and how one viral social media moment can transform a company’s success overnight.
From navigating Little Moons’ TikTok explosion to the importance of integrity in company culture, Vivien shares the lessons she learned from scaling her values-led business. In this episode, we dive into her experiences working with family, what being woman in business means today, and what awards like Veuve Clicquot are doing to raise the visibility of female success.
Vivien believes that creating opportunities for women to connect, learn, and invest together is key to building collective power.
An audacious champion of female success and self-belief, her insights offer an honest, hopeful roadmap for founders and future leaders alike. Much like Madame Clicquot herself. Widowed at the age of only 27, she took control of her own destiny and became one of the first modern entrepreneurs.
Book for Emmeline recommendation: Anne of Green Gables by L.M. Montgomery
For more about the Veuve Clicquot Bold Woman awards and shortlist, click here.
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Vivien Wong is the co-founder of Little Moons, the cult brand that transformed a niche Japanese dessert into a household name. A bold disruptor in the global ice cream market, Vivien is a finalist for the 2025 Veuve Clicquot Bold Woman Award. In this episode, we explore Vivien’s remarkable journey from helping in her mother’s bakery to founding one of the UK’s most talked-about brands. She reflects on the importance of female role models, what starting her own business has brought her personally and professionally, and how one viral social media moment can transform a company’s success overnight. From navigating Little Moons’ TikTok explosion to the importance of integrity in company culture, Vivien shares the lessons she learned from scaling her values-led business. In this episode, we dive into her experiences working with family, what being woman in business means today, and what awards like Veuve Clicquot are doing to raise the visibility of female success. Vivien believes that creating opportunities for women to connect, learn, and invest together is key to building collective power. An audacious champion of female success and self-belief, her insights offer an honest, hopeful roadmap for founders and future leaders alike. Much like Madame Clicquot herself. Widowed at the age of only 27, she took control of her own destiny and became one of the first modern entrepreneurs. Book for Emmeline recommendation: Anne of Green Gables by L.M. Montgomery For more about the Veuve Clicquot Bold Woman awards and shortlist, click here.