How a Tour Guide Side Hustle Grew Into a $600K Business
Tue Feb 03 2026
How do you turn a tour guide side hustle into a $600K local business in under three years?
Paul Whitten shares the real strategies behind growing a simple weekend hustle into a high-margin tour company, by starting with just $3,600 and scaling through smart pricing, partnerships, and consistent customer demand.
In this episode, you'll learn:
How Paul attracted his first customers with no marketing budget Why Google reviews and platforms like TripAdvisor became growth engines The upselling approach that increased revenue without sounding salesy How private and corporate events boosted profits Ways to turn one service into multiple revenue streams If you're building a side hustle, or thinking about starting one, this episode shows what's possible when you dream big, have a vision, and are willing to put in the work.
Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!
Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/182
Connect with Paul:
Nashville Adventures website
Connect with Joan:
Instagram
Facebook
About Joan
Be on the show!
Tell us about your side hustle success story!
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How do you turn a tour guide side hustle into a $600K local business in under three years? Paul Whitten shares the real strategies behind growing a simple weekend hustle into a high-margin tour company, by starting with just $3,600 and scaling through smart pricing, partnerships, and consistent customer demand. In this episode, you'll learn: How Paul attracted his first customers with no marketing budget Why Google reviews and platforms like TripAdvisor became growth engines The upselling approach that increased revenue without sounding salesy How private and corporate events boosted profits Ways to turn one service into multiple revenue streams If you're building a side hustle, or thinking about starting one, this episode shows what's possible when you dream big, have a vision, and are willing to put in the work. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/182 Connect with Paul: Nashville Adventures website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!